Nielsen Overnights (18-49)
‘Extant’ holds steady in new later timeslot
CBS drama posts a 1.1 in 18-49s, even to last week's rating
By Toni Fitzgerald, Media Life Magazine
- Jul. 31, 2013
A later timeslot didn’t help or hurt CBS’s new drama “Extant.”
The Halle Berry show maintained last week’s rating despite moving away from its strong lead-in, “Big Brother.”
“Extant” averaged a 1.1 adults 18-49 rating at 10 p.m., according to Nielsen overnights, flat to last week, when it aired at 9 p.m.
It tied NBC’s “Taxi Brooklyn” as the No. 2 show in the hour, both finishing behind Univision’s “Que Pobres Tan Ricos,” which posted a 1.4.
“Brother” tied NBC’s “America’s Got Talent” as the night’s No. 1 show, both averaging a 2.2. “Brother” was off a tenth from last week while “Talent” was down two tenths.
“Talent” continued to boost lead-out “Brooklyn,” which grew by a tenth over last week to its series high.
On the CW, the premiere of “Penn & Teller: Fool Us” posted the network’s best rating for a new show so far this summer, bowing to a 0.5 at 8 p.m.
CBS and NBC tied for first for the night among 18-49s, each with a 1.5 average overnight rating and a 5 share. Univision was third at 1.3/5, Fox fourth at 1.1/4, ABC fifth at 0.9/3, Telemundo sixth at 0.5/2 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
CBS started the night in the lead with a 2.2 at 8 p.m. for “Brother,” followed by NBC with a 1.2 for a repeat of “America’s Got Talent.” Fox and Univision tied for third at 1.1, Fox for “So You Think You Can Dance” and Univision for “Mi Corazon es Tuyo.” ABC was fifth with a 0.9 for reruns of “The Middle” and “The Goldbergs,” CW sixth with a 0.5 for “Penn” and Telemundo seventh with a 0.4 for “Reina de Corazones.”
NBC took the lead at 9 p.m. with a 2.2 for a new “Talent,” while Univision moved to second with a 1.5 for “Lo Que La Vida Me Robo.” CBS and Fox tied for third at 1.1, CBS for a repeat of “Criminal Minds” and Fox for more “Dance.” ABC was fifth with a 1.0 for reruns of “Modern Family” and “The Middle,” Telemundo sixth with a 0.5 for “En Otra Piel” and CW seventh with a 0.2 for a repeat of “The 100.”
At 10 p.m. Univision led with a 1.4 for “Ricos,” with CBS and NBC tied for second at 1.1, CBS for “Extant” and NBC for “Taxi.” Telemundo was fourth with a 0.8 for “El Señor de los Cielos” and ABC fifth with a 0.7 for “Motive.”
NBC was first for the night among households with a 4.4 average overnight rating and an 8 share. CBS was second at 3.6/7, ABC third at 2.3/4, Fox fourth at 2.2/4, Univision fifth at 1.7/3, Telemundo sixth at 0.8/1 and CW seventh at 0.7/1.
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Yay! Boo! It’s the CrossFit Games
The controversial sport has plenty of fans but also detractors
By Louisa Ada Seltzer, Media Life Magazine
- Jul. 31, 2013
CrossFit is kind of like liver.
You either love it or you hate it. There’s no in between.
Tonight at 8 p.m. ESPN2 airs “The CrossFit Games,”
the national championship for the controversial sport.
In case you are unfamiliar with CrossFit, it’s essentially a competitive fitness workout. It incorporates lifting heavy weights with short bursts of cardio.
CrossFit boxes, which is what they call their gyms, have popped up all over the country over the past four years, and trademarked gear is available at Reebok stores. The shoe-maker is the sponsor of the annual Games.
CrossFit has been compared to a cult. Devotees have their own way of eating (caveman or Paleo style) and talking, using abbreviations like WOD (workout of the day).
And some claim the sport is unsafe, encouraging people who aren’t in shape to lift too much weight or perform reps too quickly in an effort to get a better score.
Still, there’s no denying CrossFit’s huge popularity, and it’s drawing pretty good viewership on ESPN2. Saturday’s edition of the Games averaged 445,000 total viewers, about 100,000 more than the network averaged in primetime last month, according to Nielsen.