Nielsen Overnights (18-49)
Big premiere bumps for ‘Family Guy’ and ‘Once’
Fox series posts a 4.5 in 18-49s with 'Simpsons' crossover
By Toni Fitzgerald, Media Life Magazine
- Sep. 29, 2014
Take note, other Big Five networks: Last night Fox and ABC proved that big event broadcasting still works.
Both networks saw surges for their signature Sunday shows with events that had been hyped for weeks leading up to their season premieres.
Fox’s “Family Guy” was the big winner on the night. A highly anticipated crossover with “The Simpsons” boosted “Guy” to its best numbers in four years, posting a 4.5 adults 18-49 rating for an hour-long episode at 9 p.m., according to Nielsen overnights.
That was the top scripted show of the night on broadcast and bettered last season’s premiere by 73 percent.
The entire Fox schedule performed well with a strong NFL lead-in at 7 p.m. The season premiere of “Simpsons” at 8 drew a 3.9, up 34 percent from last year and its best season debut in three years.
And “Brooklyn Nine-Nine,” making its Sunday premiere after airing on Tuesdays last season, averaged a 2.6 at 8:30, its best rating since last year’s series bow.
Meanwhile, ABC’s “Once Upon a Time” soared to a nearly two-year high in its season premiere, posting a 3.4 at 8 p.m. The reason? The addition of characters from the wildly popular Disney animated movie “Frozen.”
The show surged 31 percent from last year’s premiere, and it hit series highs among teens 12-17 and kids 2-11, “Frozen’s” biggest fans.
The rest of ABC’s evening was mixed. At 9 p.m. “Resurrection’s” premiere drew a 2.2, its best rating since early April though down a tenth from what “Revenge” averaged in the hour the same night last year.
“Revenge” posted a 1.4 at 10 p.m., tying its best rating since March and finishing in a tie for second in the timeslot. But it marked a new season premiere low for the fourth-year show.
CBS’s lineup was delayed 15 minutes by NFL overrun in a number of markets, so ratings are not accurate. But based on what’s available, new drama “Madam Secretary” averaged a 1.4 at 8 p.m., off 30 percent from last week’s debut.
It held up better in total viewers, falling by only 14 percent to 12.66 million and finishing as the night’s No. 1 scripted show.
“Secretary’s” 9 p.m. lead-out “The Good Wife” fell a tenth from last week, to a 1.3, and at 10 p.m. the season premiere of “CSI” slid to a series low of 1.4 on its new night, though that was even to what “The Mentalist” averaged in last year’s premiere in the same timeslot.
Of course, as usual, NBC dominated the night with “Sunday Night Football.”
NBC led the night among 18-49s with a 6.1 average overnight rating and an 18 share. Fox was second at 4.9/14, ABC third at 2.1/6, CBS fourth at 1.3/4, Univision fifth at 0.8/2, and Telemundo sixth at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
Also, ratings for NBC’s NFL coverage and CBS’s entire NFL-delayed lineup are approximate as fast nationals measure timeslot and not actual program data.
Fox started the night in the lead with a 7.1 at 7 p.m. for NFL overrun and “The OT,” followed by NBC with a 2.4 for “Football Night in America.” ABC was third with a 1.5 for a “Time” recap, CBS fourth with a 1.1 for “60 Minutes,” Univision fifth with a 0.5 for “Aqui y Ahora” and Telemundo sixth with a 0.4 for the end of the movie “Twilight Saga: New Moon.”
NBC took the lead at 8 p.m. with a 6.8 for NFL pregame and the start of “Sunday Night Football,” while ABC moved to second with a 3.4 for a new “Time.” Fox slipped to third with a 3.3 for “Simpsons” (3.9) and “Brooklyn” (2.6), CBS was fourth with a 1.4 for “Secretary,” Univision fifth with a 0.8 for “Va Por Ti,” and Telemundo sixth with a 0.4 for “Yo Soy el Artista.”
At 9 p.m. NBC was first with a 7.8 for football, with Fox second with a 4.5 for “Guy.” ABC was third with a 2.2 for “Resurrection,” CBS fourth with a 1.3 for “Wife,” Univision fifth with a 1.0 for more “Va Por Ti” and Telemundo sixth with a 0.3 for more “Artista.”
NBC was first again at 10 p.m. with a 7.2 for more football, while ABC and CBS tied for second at 1.4, ABC for “Revenge” and CBS for “CSI.” Univision was fourth with a 0.8 for “Sal y Pimienta” and Telemundo fifth with a 0.2 for “Suelta la Sopa Extra.”
Among households, NBC was first for the night with a 9.6 average overnight rating and a 16 share. CBS was second at 6.9/11, Fox third at 6.7/11, ABC fourth at 4.0/7, Univision fifth at 1.2/2, and Telemundo sixth at 0.4/1.
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For ‘NCIS: Los Angeles,’ going it alone
Hit show moves to Monday night, away from the show it spun off of
By Louisa Ada Seltzer, Media Life Magazine
- Sep. 29, 2014
It’s never easy to take off the training wheels, but for “NCIS: Los Angeles”
it’s definitely time.
The drama premieres its sixth season tonight at 10 p.m. on CBS
, a new night and time for the first “NCIS” spinoff.
Up until now, “LA” aired right after its parent show, “NCIS,” on Tuesdays at 9 p.m. It did extremely well there, too, averaging a 2.4 18-49 rating and 14.8 million total viewers last season, according to Nielsen.
It has long ranked as broadcast’s No. 2 drama in total viewers behind “NCIS,” and it regularly won its timeslot among 18-49s.
But CBS wanted to give “NCIS’s” latest spinoff, “NCIS: New Orleans,” strong support for its first season, and so it moved “LA” to Monday and put “Orleans” in the latter’s old Tuesday slot.
So far the plan has worked.
“Orleans” premiered to a solid 2.5 rating last week and 17.2 million total viewers, the latter the best for any new show this season.
CBS hopes that viewers will follow “LA” to Monday, which could solve another problem for the network. It struggled in the 10 p.m. Monday hour last season, with new dramas “Intelligence” and “Hostages” both drawing low ratings.
If “LA” can maintain most of its Tuesday audience in its new timeslot, the network won’t have any more worries about Mondays at 10.