Nielsen Overnights (18-49)
‘The Millers’ falls in move to Monday night
CBS sitcom premieres to a 2.2 in 18-49s, off 33 percent
By Toni Fitzgerald, Media Life Magazine
- Oct. 21, 2014
Perhaps “The Millers” should have stayed put on Thursdays.
Airing behind “The Big Bang Theory” on Monday for the first time, “Millers” debuted to much lower ratings than last year.
The CBS comedy averaged a 2.2 adults 18-49 rating in the 8:30 p.m. timeslot, according to Nielsen overnights, down a third from the 3.3 the show premiered to last year on a Thursday night, also airing behind “Bang.”
Granted, last year “Millers” had a bigger lead-in, with “Bang” averaging a 5.2 to last night’s 4.4. But “Millers” retained 63 percent of its lead-in last year to just 50 percent last night.
“Millers” actually finished 21 percent behind what a repeat of “Bang” averaged in the Monday 8:30 slot last week. And it may get tougher for “Millers” with a new lead-in that’s much lower-rated than “Bang.”
Next week “2 Broke Girls” returns to take over the 8 p.m. timeslot, while “Bang” moves back to Thursday, where it will lead into “Mom” for the next couple months.
“Millers” is slated to return to Thursdays next year.
Elsewhere last night, the CW’s ratings were inflated by coverage of a “Monday Night Football” game on the Houston CW affiliate, so the network’s true performance won’t be clear until final ratings come out later today.
But early numbers indicate critically lauded new drama “Jane the Virgin” rose from last week among 18-49s, up a tenth to a 0.7, and women 18-49, also up a tenth to a 0.9.
NBC’s “The Blacklist” tumbled to a season-low 2.4 at 10 p.m., and it was hardly the only one. ABC’s “Castle” dropped 16 percent to a 1.6, tying a series low, and NBC’s “The Voice” skidded 18 percent, to a 3.3.
CBS’s “Scorpion” tied “Blacklist” as the No. 1 drama of the night with a 2.4, even to last week.
Fox’s “Sleepy Hollow” was up a tenth to a 1.8, though lead-in “Gotham” dipped to a series-low 2.2.
NBC finished first for the night among 18-49s for the fifth straight Monday, with a 3.0 average overnight rating and a 9 share. CBS was second at 2.5/7, Fox third at 2.0/6, ABC fourth at 1.9/5, Univision fifth at 1.1/3, CW sixth at 0.7/2 and Telemundo seventh at 0.6/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
CBS started the night in the lead with a 3.3 at 8 p.m. for “Bang” (4.4) and “Millers” (2.2), followed by NBC with a 3.1 for “Voice.” Fox was third with a 2.2 for “Gotham,” ABC fourth with a 1.9 for “Dancing with the Stars,” Univision fifth with a 1.4 for “Mi Corazon es Tuyo,” CW sixth with a 0.7 for “The Originals” and Telemundo seventh with a 0.5 for “Reina de Corazones.”
NBC took the lead at 9 p.m. with a 3.5 for “Voice,” while CBS slipped to second with a 2.4 for “Scorpion.” ABC was third with a 2.1 for more “Stars,” Fox fourth with a 1.8 for “Hollow,” Univision fifth with a 1.1 for “Hasta el Fin del Mundo,” CW sixth with a 0.7 for “Jane” and Telemundo seventh with a 0.5 for “Los Miserables.”
At 10 p.m. NBC was first again with a 2.4 for “Blacklist,” with CBS second with a 1.7 for “NCIS: Los Angeles.” ABC was third with a 1.6 for “Castle,” Univision fourth with a 0.8 for “La Malquerida” and Telemundo fifth with a 0.7 for “Señora Acero.”
ABC was first for the night among households with a 7.7 average overnight rating and a 12 share. NBC was second at 6.8/11, CBS third at 6.6/11, Fox fourth at 3.3/5, Univision fifth at 1.5/2, CW sixth at 1.1/2, and Telemundo seventh at 0.8/1.
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A most unlikely World Series matchup
The Kansas City Royals and San Francisco Giants face off on Fox
By Louisa Ada Seltzer, Media Life Magazine
- Oct. 21, 2014
If you had wagered before the season that the Kansas City Royals and San Francisco Giants
would meet in the World Series, well, you would had come into a lot of money.
Heck, even as the postseason started these two teams looked like long shots to make it to the World Series. They were both wild card squads that had to win a play-in to even get into the playoffs.
Yet both teams not just survived but thrived in October, and now they are slated to kick off this most improbable of World Series tonight at 8 p.m. on Fox
The Royals are making their first postseason appearance of any kind in 29 years. They last played in the World Series in 1985, when it averaged 34.5 million total viewers, according to Nielsen.
A lot has changed since then. Baseball isn’t the draw it once was on television, hurt by competition from other media and fragmenting TV audiences, and last year’s World Series averaged 14.9 million total viewers.
It’s hard to say who’s the favorite in this series. The Royals are an impressive 8-0 in postseason play this year, but the Giants have been nearly as dominant, dropping only two games, and they have more playoff experience.