Nielsen Overnights (18-59)
Strong start for Fox’s ‘Last Man on Earth’
New comedy bows to a 2.3 in 18-49s for back-to-back episodes
By Toni Fitzgerald, Media Life Magazine
- Mar. 2, 2015
Fox’s new sitcom “Last Man on Earth” looks promising.
The comedy debuted with back-to-back episodes. Not only did it post much better numbers than the other two new shows that bowed last night, ABC’s “Secrets & Lies” and CBS’s “Battle Creek,” but it also finished as the night’s No. 1 show in adults 18-49, a tenth ahead of ABC’s “Once Upon a Time.”
“Earth” drew a 2.3 18-49 rating for each episode, according to Nielsen overnights, growing on lead-in “Brooklyn Nine-Nine,” which posted a 1.8 at 8:30 p.m., by 28 percent.
The show, which got very good reviews, became Fox’s highest-rated comedy debut since “Brooklyn” in September 2013.
“Secrets” had a smaller debut. It drew a 1.5 for a two-hour episode from 9 to 11 p.m., not a huge number but better than ABC has been doing in those slots.
It remained steady from start to finish, always a good sign because it means viewers liked what they saw.
“Creek,” meanwhile, posted a mere 1.0 in 18-49s, though it did better among 25-54s, the target demo for CBS’s Sunday lineup, with a 1.6.
Fox finished first for the night among 18-49s with a 1.8 average overnight rating and a 5 share. ABC was second at 1.6/5, CBS third at 1.2/4, NBC and Univision tied for fourth at 1.0/3, and Telemundo was sixth at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
At 7 p.m. CBS was first with a 1.6 for “60 Minutes,” followed by ABC with a 1.3 a “Time” recap episode. Fox was third with a 1.2 for reruns of “The Simpsons” and “Bob’s Burgers.” NBC and Univision tied for fourth at 0.9, NBC for a repeat of “The Voice” and Univision for “Aqui y Ahora,” and Telemundo was sixth with a 0.3 for “Top Chef Estrellas.”
ABC took the lead at 8 p.m. with a 2.2 for “Time,” up 29 percent from its most recent episode in December, while Fox moved to second with a 1.8 for “The Simpsons” (1.8) and “Brooklyn” (1.8). NBC was third with a 1.4 for more “Voice,” CBS fourth with a 1.3 for “Madam Secretary,” Univision fifth with a 1.1 for “Nuestra Belleza Latina,” and Telemundo sixth with a 0.3 for the end of “Top Chef” and start of the movie “Total Recall.”
At 9 p.m. Fox moved up to first with a 2.3 for “Earth,” with ABC second with a 1.5 for “Secrets.” Univision was third with a 1.2 for more “Latina,” CBS fourth with a 1.1 for “The Good Wife,” NBC fifth with a 0.8 for “Dateline” and Telemundo sixth with a 0.4 for its movie.
ABC regained the lead at 10 p.m. with a 1.5 for more “Secrets,” while CBS and Univision tied for second at 1.0, CBS for “Creek” and Univision for “Sal y Pimienta.” NBC was fourth with a 0.9 for more “Dateline” and Telemundo fifth with a 0.4 for the end of its movie.
Among households, CBS led the night with a 6.4 average overnight rating and a 10 share. ABC was second at 3.5/6, NBC third at 2.8/5, Fox fourth at 2.3/4, Univision fifth at 1.5/2, and Telemundo sixth at 0.4/1.
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Nielsen Notes (Broadcast)
NBC wins the February sweep again
Averages a 3.1 in 18-49s with a big assist from the Super Bowl
NBC won the February sweep for the second straight year, and for the second straight year it got a huge boost from sports.
The Super Bowl sparked the network to a big advantage over second-place ABC, though it was down from last year, when it carried the Winter Olympics.
NBC averaged a 3.1 adults 18-49 Nielsen rating during the four-week period used to set local advertising rates, which ended Feb. 25. That was off 23 percent from last year’s 4.0.
ABC was second with a 2.0 rating, up 67 percent from last year, when it averaged a 1.2.
CBS placed third with a 1.8, growing 29 percent from last year, when it averaged a 1.4. ABC and CBS ran a lot of repeats last year against the Winter Games.
And Fox was fourth among the Big Four with a 1.5, down 59 percent from last year, when it carried the Super Bowl and averaged a 3.7.
NBC’s margin of victory was entirely due to the Super Bowl. Removing sports from the networks’ averages, ABC would have been first, followed by CBS and then NBC.
The Super Bowl was, of course, the month’s top program with a 39.1. That lifted NBC to first despite the fact that its top non-sports show, “The Voice,” was off the air until the last three days of the sweep period.
The network did not have a great month beyond the Super Bowl.
Thursdays remain a real problem, as the addition of second-year hit “The Blacklist” to the night has seen mixed results.
Its ratings are down, but the drama is doing better than anything else that has aired on the night in the past two years. The new dramas airing with it are struggling badly.
ABC had a decent month with strong results from its Thursday and Friday lineups as well as “The Bachelor,” which is up year to year.
But new limited series “Marvel’s Agent Carter” posted unimpressive ratings and its Sunday lineup is uneven. It, too, got a huge boost from a special event, last weekend’s Oscars, the month’s No. 2 program with an 11.0 rating.
CBS chugged along with decent ratings for most of its shows, including the series premiere of “The Odd Couple” and the series finale of “Two and a Half Men.”
As for Fox, its lineup has a lot of problems. But the mega-hit new drama “Empire” is blunting a lot of those issues. It scored the month’s best rating for a regularly scheduled non-sports program, hitting a series high of 5.4 on the final night of sweeps.