Nielsen Overnights (18-59)
Big surge for NBC’s ‘The Voice’
NBC reality show draws second-best Tuesday audience ever
By Toni Fitzgerald, Media Life Magazine
- Mar. 4, 2015
A bigger episode of “The Voice” delivered bigger ratings.
The special two-hour NBC reality show averaged 15.4 million total viewers last night from 8 to 10 p.m., according to Nielsen overnights, the second-best Tuesday audience ever for the show.
It also posted a 4.1 adults 18-49 rating, up 5 percent from last week and matching its best rating since October 2013.
The big lead-in helped boost “Chicago Fire,” which aired at 10, to a 2.2, up 57 percent over last week, when its lead-in was two low-rated comedies.
It marked the show’s best rating since the second week of this season.
Of course, NBC easily won the night with the top two shows in primetime, with CBS in repeats.
The season premiere of Fox’s “Hell’s Kitchen” posted a 1.4, down a tenth from last fall’s debut.
On ABC, 8 p.m.’s “Fresh Off the Boat” (1.7) and 8:30 p.m.’s “Repeat After Me” (1.2) both fell a tenth from last week.
At 9 p.m., the return of “Marvel’s Agents of S.H.I.E.L.D.” from a three-month layoff drew a 1.6, down a tenth from its season average.
NBC led the night among 18-49s with a 3.4 average overnight rating and an 11 share. ABC and Fox tied for second at 1.3/4, Univision was fourth at 1.1/3, CBS fifth at 1.0/3, Telemundo sixth at 0.6/2, and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
NBC was first during each hour of the night, starting with a 3.8 at 8 p.m. for “Voice,” while ABC and Fox tied for second at 1.4, ABC for “Boat” (1.7) and “Repeat” (1.2) and Fox for “Kitchen.” Univision was fourth with a 1.3 for “Mi Corazon es Tuyo,” CBS fifth with a 1.2 for a repeat of “NCIS,” Telemundo sixth with a 0.6 for “Los Miserables,” and CW seventh with a 0.4 for “The Flash.”
At 9 p.m. NBC was first with a 4.3 for more “Voice,” with ABC second with a 1.6 for “S.H.I.E.L.D.” Fox and Univision tied for third at a 1.1, Fox for “New Girl” (1.3) and “The Mindy Project” (1.0) and Univision for “Hasta el Fin del Mundo.” CBS was fifth with a 1.0 for a rerun of “NCIS: New Orleans,” Telemundo sixth with a 0.6 for “Tierra de Reyes,” and CW seventh with a 0.3 for a repeat of “Supernatural.”
NBC was first again at 10 p.m. with a 2.2 for “Fire,” while ABC remained second with a 1.0 for “Forever.” CBS and Univision tied for third at 0.9, CBS for a repeat of “Person of Interest” and Univision for “Que te Perdone Dios,” and Telemundo was fifth with a 0.7 for “Dueños del Paraiso.”
Among households, NBC was first for the night with an 8.1 average overnight rating and a 13 share. CBS was second at 5.3/9, ABC third at 3.0/5, Fox fourth at 2.0/3, Univision fifth at 1.5/2, and CW and Telemundo tied for sixth at 0.8/1.
* * * *
Nielsen Notes (Broadcast)
A much better midseason for Fox
The network now has one very hot show, the drama 'Empire'
By Media Life Magazine
Staff - Mar. 4, 2015
Last fall things looked pretty grim for Fox.
All but one of its new series flopped, some of them badly. Returning shows such as “New Girl” and “Bones” saw big declines. And the network knew it couldn’t count on the midseason return of “American Idol,” now long past its prime, to lift it out of fourth place.
But at midseason, things are looking up for the network, thanks to two new shows doing much better than expected, smash hit “Empire” and promising comedy “The Last Man On Earth.”
“Empire” was the No. 1 show on broadcast last week with a series-high 5.4 adults 18-49 rating, according to Nielsen, building from a 4.0 for January’s debut.
And “Man” tied for 11th for the week with a 2.4 for back-to-back episodes, becoming Sunday’s highest-rated show on broadcast.
“Man” was Fox’s No. 3 show of the week, finishing ahead of the Thursday edition of “Idol” and fall’s standout new show, “Gotham.”
The two programs lifted Fox into a tie for first place with ABC, which has also done well in recent weeks after finishing third last fall behind NBC and CBS.
Fox still has some problem areas. Third-year drama “The Following” returned to mediocre numbers this week, and another midseason show, “Backstrom,” has struggled.
But the success of “Empire” and “Man” are a reminder that midseason shows are not always burnoffs. Indeed, over the past decade a handful of top programs have premiered at midseason and went on to become huge hits.
ABC saved the Shonda Rhimes shows “Grey’s Anatomy” and “Scandal” for midseason. Both went on to became the network’s top-rated dramas in their third season.
And NBC premiered “The Office” at midseason a decade ago, renewing it despite low ratings and watching it grow into a hit.
It will be another few weeks before it’s clear if “Man” can hang onto that opening-night momentum, but “Empire” is clearly the biggest hit of the season.
Unfortunately for Fox, it has just a few episodes of the show left. Like most midseason programs, it only received a 13-episode order.
* * * *
In broadcast ratings for the week ended March 1:
Among adults 18-49, ABC and Fox each averaged a 1.7 rating and a 5 share, followed by CBS and NBC at 1.6/5, Univision at 1.2/4, Telemundo 0.5/1, CW at 0.4/1, ION and UniMás at 0.3/1, Me-TV, Bounce TV, Estrella and Azteca at 0.1/0 and MundoFox and COZI TV at 0.0/0.
Top five English-language Big Five shows (18-49s): 1. Fox’s “Empire” 5.4; 2. CBS’s “The Big Bang Theory” 4.5; 3. NBC’s “The Voice-Monday” 4.1; 4. NBC’s “The Voice-Tuesday” 3.9; 5. ABC’s “Modern Family” 3.4.
Top five English-language Big Five shows (total viewers): 1. CBS’s “NCIS” 17.38 million; 2. CBS’s “The Big bang Theory” 16.67 million; 3 NBC’s “The Voice-Tuesday” 14.06 million; 4. NBC’s “The Voice-Monday” 13.97 million; 5. Fox’s “Empire” 13.90 million.
Show on the rise: NBC’s “Parks and Recreation,” Tuesday, 10 p.m. The series finale didn’t break any records, but it did go out on a high note with a 1.6 among 18-49s, up 33 percent from a 1.2 for two episodes the previous week.
Show on the decline: ABC’s “Grey’s Anatomy” Thursday, 8 p.m. The long-running drama slipped 12 percent week-to-week among 18-49s, from a 2.5 rating to a 2.2.