Nielsen Overnights (18-49)
Huge surge for Sweet Sixteen games
CBS and TBS games post a 9.0 in metered-market households
By Toni Fitzgerald, Media Life Magazine
- Mar. 26, 2015
The Sweet Sixteen games continued the hot streak for March Madness on Thursday night.
The first four contests of the men’s NCAA basketball fourth round averaged a 9.0 household rating, according to Nielsen metered-market numbers.
That was up 30 percent from last year, when the contests averaged a 7.0. It also marked the best rating for this round since 1991, when the tournament switched to this TV format.
CBS and TBS averaged a 9.3 rating for the first window of games, from 7 to 10 p.m., which included a close contest between North Carolina and Wisconsin. That was up 39 percent from last year.
The 9:45 p.m. to 12:45 a.m. window posted an 8.9, growing 20 percent over last year and tying as the best since 1993.
The final four Sweet Sixteen games will air tonight.
Elsewhere on broadcast, ABC’s two Shonda Rhimes dramas posted the best non-basketball ratings, though they remain in a bit of a ratings funk against the tournament and with many colleges on spring break. Rhimes’ shows do well among college kids.
“Scandal” drew a 2.3 adults 18-49 rating at 9 p.m., according to overnights, while “Grey’s Anatomy” drew a 2.2 at 8 p.m.
At 10 p.m., new drama “American Crime” seems to have stabilized with a 1.2, even to last week.
NBC’s “The Blacklist” fell to a new series low with a 1.6 at 9 p.m. It continues to draw better numbers than anything else the network has aired in that slot the past two years, but it’s down from what it was drawing behind “The Voice” on Mondays.
Lead-out “The Slap” was even to last week with a 0.7. Earlier in the night, “Dateline: The Real Blacklist” posted a 1.0, an improvement on what “Slap” had been posting there earlier in the season before it moved to 10.
Fox’s “Bones” returned from a three-month hiatus slightly up from its most recent episode in December, posting a 1.3 at 8 p.m.
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Top show of the night in 18-49s
CBS’s “NCAA Tournament,” 3.3 rating from 10-11 p.m.
Top show of the night in 25-54s
CBS’s “NCAA Tournament,” 3.7 rating from 10-11 p.m.
Top show of the night in total viewers
CBS’s “NCAA Tournament,” 9.63 million from 10-11 p.m.