MavTV to Launch HD Feed
Men's-Targeted Cable Network Expanding Internationally, As Well
By Linda Moss -- Multichannel News, 7/10/2007 3:22:00 PM
MavTV will add an HD feed to its growing stable of services beginning in the first quarter of 2008.
The move was made since the vast majority of the network's original content is being shot in HD and interest both domestically and internationally in HD programming targeting men has been in great demand.
The independent network has been marketing its men's brand and original series internationally in markets such as Australia, New Zealand and now India. The original HD content being produced by MavTV is also being snapped up by international distributors eager to reach the HD consumer throughout the world.
In addition, MavTV is very close to finalizing an international distribution agreement for the men's brand that will cover five continents. MavTV president Steve Smith said the bottom line is we have some exciting male content on the air and international markets and U.S. distributors seem very interested in what we have to offer. Moving into a full HD signal will only help us grow the brand faster internationally and in the United States.
MavTV is an independently owned cable network and video brand created specifically to appeal to the interests of men. Launched Oct. 1, 2004, the network features a mix of original sports and gaming programming, as well as general content related to the male demographic.
The network can be seen in more than 55 key markets via cable in the United States, and it has distribution agreements on mobile platforms in the United States, Australia, New Zealand and India.http://www.multichannel.com/article/CA6458889.html