NBC, if you are reading this, drop the ads that are shown during the entire show please!!! I don't think that NBC wants to go down in the history books as the innovator of annoying ads during entire episodes of prime time, late night, daytime, etc. programming.
I suppose the next NBC trend will be to give us more 2-3 letter show names like ER to claim that the ads are smaller since the show titles will have fewer letters. After all they already do away with opening and closing title segments on shows like Heroes.