Originally Posted by TVOD
Last I checked it was CW's most popular show by quite a margin. ANTM used to do well but can't even crack 4 million any more. Smackdown gets over 5 million. It will now become MNTV's most popular show and crush whatever CW has on.
CW has to rank as the dumbest network in TV history to lose their most popular show especially just as it goes HD. Even NBC never did anything that whacky. As far as prestige goes, I doubt that is their main concern. At this point I think survival of the network may be more of an issue.
You really have no idea how the television industry works, do you?
First, you said Smackdown was the network's show "by quite a margin." Over the last three weeks it only beat ANTM and Smallville by .1-.2. That's not much of a margin. If you look at the 18-49 ratings...which is what actually matters since it's what advertisers target and thus care about...Smackdown lost
to those shows by a larger margin than it beat them in the overall ratings. Hardly beating them "by quite a margin."
Second, wrestling doesn't bring in the bucks for the network. Take a look at this chart.
Then come back and tell me how the CW could be making a mistake not renewing the show that - literally - brings in the LOWEST AMOUNT OF MONEY PER SPOT ON THE ENTIRE NETWORK. (Online Nation has been cancelled.) Advertisers think that neanderthal fifth-grade dropouts are the only people who watch wrestling. They're wrong, of course, but that doesn't change the fact that the industry has never demanded big dollars from Madison Avenue and they NEVER WILL. The public perception just doesn't allow it.
Some fun math: The CW averages nine network commercials per hour
, so if we generously assume that doesn't include network promos and extend the total to Smackdown you get $972k per week, or just over $50 million per year. Given that the network pays $28 million per year for the show
, it's not a horrid deal but not a mountain of free cash, either.
Now let's move to ANTM. Spots run $130,000 here, a huge increase over Smackdown. Again, at nine spots per hour (for only a one hour this time) you get 2.34 million in revenue per show. With twenty-six original episodes per year the total runs to just over 60 million in revenue.
That's right: over $10 million more generated...with literally HALF the episodes at HALF the length. So it takes four times the amount of Smackdown to still generate less revenue than the crappy reality show.
And get this...the license fee for ANTM is less
than Smackdown's, as reality shows usually are...so they make far more profit
off the show...not just revenue.
AND it gets the network good publicity and helps promote their other shows, which Smackdown doesn't because it has a completely different audience than what they're trying to develop for the rest of their lineup.
All of this is without even computing the money that the network makes off the Sunday encore
ANTM that it can charge $50k a spot for. That's right: they can make more cash selling commercials for a repeat than on a brand-new edition of Smackdown.
So tell me again how Smackdown was more valuable to the network.