Originally Posted by Loto_Bak
I dont even work in the industry (and I'm a DIY) buy I cant believe these DIY'r whiney bitches.
To the person who expected installers/sellers to disclose their costs and markup...
Your absolutely retarded. Dealer cost is for dealers, MSRP (and retail discount) is for end users. If you want to know dealer pricing start your own dealership and place a $10,000 or $20,000 booking order every year (pulled those numbers out of my ass, but they cant be far off)
Thanks for the love!
$10-20K mins would be for a secondary speaker line. For more mainstream lines such as the components the OP is asking about, the direct dealers must write $50K+ at dealer cost to remain as active dealers.
I can also say that the manufacturers and distributors carefully scrutinize who they want to add to their dealer base...
Some jag with a fat checkbook who simply wants to beat the other local dealers out of a few bucks will generally not be added as dealer.
and 25-30% markup... HAH! In a specialized market, with low volume, with high labour costs (installers need to be fairly knowledgeable) they should make 30 points? I guess they're just supposed to give it away because hey, you can do the labor yourself the product should be near cost too!
I am a retired a/v dealer, and working in another facet of the industry.
I can honestly say that the profit margin at "street price" of a plasma or commodity grade PJ barely buys lunch for the crew, and that's if we WALKED to McDonalds.Yes, audio/video dealers make money on specialized components... Get over it.
I spent 100s of hours each year attending trainings, seminars, programming classes, etc., and in the case of Elan, Niles, RTI, etc., invested 100s if not 1000s of dollars in proprietary learning boxes and ancillary hardware.
I understand that people are being more frugal these days, and that the internet has allowed for the "transparency" of
Your Ford dealer wants to sell you a van at "invoice", that's fine... there are incentives and back end deals that allow him to be plenty profitable while enticing penny-pinchers like skinners to assume that they have negotiated the deepest discount. News flash... Everyone has to make a living, or the economy stops.
Then when you cant get it working you'll go back there and ask them question after question all the while they're pissed because you weaseled yourself a good deal on the product and now they're supposed to be your support line too.
Thanks installers+dealers for sharing your insights here, your input is appreciated!
You are absolutely welcome!!
Personally, I continue to post to help people like you.
I am an enthusiast on forums just like this except in other fields...
I wouldn't expect to milk the knowledge of a professional in one of those fields, and the insult the people taking their personal time to reply to my questions by insinuating that they overcharge their clientele.
This would simply be poor manners, and my Mother would not approve.