my take on the product is that it's a return to their earlier business plan, taking what they learned from the edge and updating their main product line with the results.
this company's target customer is a systems integrator, not the person who will actually be watching the video that comes out of the processor.
i'm sure they have enjoyed and learned a lot from their brief foray (with the edge) into the cutthroat world of raw consumer-electronics . they've learned about amazon. they've learned about pricing. they've learned about what it takes to field tech support queries from people who really don't actually care about video processing.
i think they've had a look over on that side of the fence and decided thank you very much we'll just go back to the old way we used to showcase our chips: selling and supporting rack-mount hardware for professional home theater installers.
DVDO makes chips. they can either sell their own boxes or license their chips to others. they put a lot of chips out there in the edge, and they made a lot of deals with denon, oppo et al. either way they're moving chips, returning value to their shareholders, life is good.
but if they want to continue to showcase their chips in their *own* hardware and still stay high up in the food chain (where the fat margins are), they probably want to limit their customer base to pros where money is no object and the tech support questions will be practical and professional.
here on avs, where we hear from so many *highly* knowledgeable video enthusiasts actually buy these things to put in their *own* living rooms, it might be possible to think that we are the target market. but one look at their web site tells me otherwise.
that's my read on the situation, anyway.
Originally Posted by joerod
Qs right Josh. You shouldn't just assume everyone knows it's you. He meant nothing by it. I still have to do a doubletake since I don't see that fancy DVDO signature under your name.
i didn't think he was being rude. at least he took the trouble to insert an emoticon indicating he was only temporarily adopting mock-tough-guy voice