Hi all - thought I'd repost verbatim a post I put on the Sonos forums (cf http://forums.sonos.com/showthread.php?p=52261
) a while back, just 'cause I still feel like it's true, and there was no forum here on Sonos at the time. I was trying to think about what to say about my love affair with Sonos to add to this thread, and I said to myself, oh yeah, I already said that.
Open letter to folks at Sonos:
Sonos is life-transforming in a way that few other products have been for me. Sonos has made more of a difference for me than my iPod(s) ever did. I now listen to music morning to night (at least when I'm at home). I wake to high quality music that fades in, listen to (Pandora) mixes that introduce me to new artists. I purchase more music than I used to as I want to hear more of these new artists' music. My listening room has now moved into the living room, and I now listen "seriously" just as much of the time, but now I listen "semi-seriously" and "ambiently". My parties are better, because I don't fuss with music at the party, I just fuss with it before. I talk about music more; this enables me to make new friends and contacts. I feel more interesting - more like I did when I was 20 and running a show at a college radio station. Music is in my blood in a way that it never could be with just an iPod.
Sure, Sonos could get better, lighter, faster, but it's not going to be a quantum difference in how it's transformed my life. To that degree, I'll buy that the "Product" (at least as I think about it) is "done". It may get a better UI, a lighter controller, a whatever... but the bulk of the difference it'll make to me has already been made. And it was worth the $2K - clearly. Others who are putting off the purchase because of their concern about technology cycles don't really get it yet.
Speaking of marketing... If the opinions cited by some here are indicative of the world at large, Sonos needs to create an in-home trial program or something designed to seed usage with super-users. The "life-transformation" I'm yammering on about does not come from playing with the UI and a song or two in the store (Apple is lucky and highly skilled - you can pick up a Touch or a Nano and "get it" slightly better than you can with a Sonos). But Sonos has done more for me.
Perhaps the microwave, dishwasher, and laundry machine would have fallen in the category of products I would have loved more (had they been invented in my adult lifetime). While I think people always want new and better, and this phenomenon has increased and broadened (average new car held for 5 years now, down from 7 not so long ago, who knows, maybe it'll be 3 someday soon), great brands transform lives. There is also something to be said for a product that doesn't suffer from endless upgraditis. My amplifier feels this way (Creek 5350) - I will not soon try to upgrade. Many do not upgrade their amps for 20 years. Perhaps Sonos is trying to fall into this same category of eternal, timeless, good stuff. I admit that's hard to do with a technology offer, but they may get a chance to slow down the cycle and offer really transformational stuff.