FYI. Some good info to know
With all the Sales Idiots telling customers that 4K is a whole "nother" level
last month in NYC
At Pepcom’s Digital Experience event, held last night (June 20, 2013) at the Metropolitan Pavilion in New York, Marseille Networks introduced the VTV-122X family of video processing chips, which up-converts SD and HD 2D video to 4K resolution, and up-converts 3D video from legacy HDMI sources to 1080p. Both Marseille and Technicolor, whose booth Marseille shared, were emphasizing that the VTV-122X chips are the first and, thus far, only 4K up-converting chips to pass the Technicolor 4K Image Certified test suite.
Technicolor 4K LogoA side-by-side test comparing native 4K source material with upconverted HD material on Sony XBR 4K TV sets was extremely impressive. The images were very difficult to tell apart.
This also matches the Home Theater review onthe Sony 4K TV where he had 2 TV's side by side and he put in 4K on 1 tv and then a 1080 of that same movie on the other TV and used the upscaling engine and it was hard to tell apart
This is good info for everyone to know and proves again, for the 500 millionth time that Sales guys are Absolute Idiots