I'm very curious to compare Netflix 4K to the Sony Unlimited 4K. Since Netflix already has 4 of the Sony movies and probably more are coming, if the difference is very small, then obviously it wouldn't make much sense to pay Sony's prices. I think I'll buy an episode of Breaking Bad and compare that, as well as comparing the preview of The Smurfs 2 and Ghostbusters (the only problem is that I have to find where the preview is in the movie). The amount of visible difference will also depend on how far away I sit, so I'll probably compare a few distances as well, probably 5 feet, 7 feet and 9 feet. After 9 feet on a 65" you're well outside the 4K "zone" anyway and will not notice a difference (resolution-wise).
Also I want to compare that Spider-Man trailer with a preview of the movie.
I want to buy Lawrence of Arabia and It Happened One Night, but for some reason they raised the price $5 to $34.99 and made it available to rent for $7.99 as well. I think that's a mistake, since all catalog movies should be $29.99 and new release $34.99. I might just go ahead and rent It Happened One Night, but I need more than 24 hours for Lawrence, since that movie is 3 1/2 hours long.