probably not. Hollywood uses a "window" system to determine when a movie will reach certain markets. It goes something like this (though I'm sure it isn't 100% correct):
First - 1st run theaters
Second - PPV, 2nd run theaters
third - cable tv (starz, hbo, ...)
fourth - DVD
fifth - broadcast TV (not 100% sure about this)
I think the lodgenet folks of the world get 2nd window. there are all sorts of contract requirements for each window and companies that have access to a given window pay serious bucks for the privilege.
short answer - not available for the average joe. at least not today - I think the internet is seriously changing the balance of power and expect a more direct to the consumer model to emerge.