Originally Posted by heatwave3
Pioneer has lost money as a corporation for the last 5 consecutive years
running with the Plasma business being the primary culprit.
Therefore, their predicament cannot be blamed on bad economy. Bad economy may eventually make them go out of business but the economy was fine until the second half of last year.
The explanation is a lot simpler and less sophisticated. Just compare the MSRPs of PRO-111FD and LN52A650, which are 4500 and 2700, respectively. One major on-line retailer has these two sets at 3400 and 1700.
As a side note: just go that retailer's website and look at the picture showing the Elite. The screen is gray
but the frame, as a point of reference, is black so the picture is true. This is going to be that "deep deep black" during daytime.
Joe walks into a store and sees it and says WTF or something like that. In response to this quick review a salesman must now convince Joe how it is worth to spend ADDITIONAL
1600 because at home, when it is really dark, Joe will finally be able to appreciate the difference between black and really really black but, unfortunately, not here in the store. Joe just doesn't buy it because he already knows this old line: Do you believe me or your lying eyes? He is also quick with math, even without his calculator, that for just the DIFFERENCE
he can buy another set like LN46A630 for his den and still be left with 300. Or that bluray and the speakers and a great AV receiver. On top of that he is getting less screen.
Let's assume that Joe is married. Imagine his agony at the very thought of telling Jane that they should spend 1600 extra for....
This is where I will stop to give you guys a chance to give Joe his talking points for the conversation with Jane. As O'Reilly would say: Go.
Just one more thing. Jane has a list of her own. On that list she has items she has been dreaming about since she was a little girl and Joe knows it. This is why Pioneer is a 5-year loser while Samsung, until recently along with others, has been making a ton of money.