Originally Posted by chadmak09
So are you saying that a good salesman can make people believe what he wants whether its true or not?
I agree that the salesman you describe is a good salesman for the company and for his own bankaccount,
But its certainly not a good seller for the customer.
But I guess all that matters is that they get the money. Thats what its all about.
I just feel bad for that guy who wanted the elite and was made to believe that what he wanted was a non-elite.
A customer walks into CC and says to a salesman, "I have done alot of research and have learned that the Kuro displays the best possible picture, and I want one.
So the salesman tells him that CC doesn't sell pioneer and convinces the customer that the Samsung 650 (that they have on sale and a huge inventory they need to move of) is a better TV and sells him the 650.
He lies his face off, and tells the customer that the pioneer will get burn-in and that the picture is bad.
The customer is not very knowledgable, on this matter, and believes the Salesman knows what he is talking about.
Is this a "good salesman"????
You're kind of putting the rabbit in the hat here. I was thinking of a scenario more along the following lines:
Customer walks into HT store (not CC or BB or whatever) and says "So, I've done my homework, and I want a 151FD. I'll give you $3500 for it." (Although he's willing to go up to $4K.)
The salesman explains that he really can't move lower than $5K on the price and sticks to his guns. Now, at this point the buyer is inclined to walk out...except he really wanted a TV today. The salesman says "Have you taken a look at the Panny 850s?" and proceeds to walk the customer through the Panny's features, pros and cons vs. the Elite, and the like.
All that is based on the salesman (A) understanding his own products, (B) accurately reading the customer's interest, and (C) being able to communicate information to the customer that makes it more likely that the salesman will get a sale AND that the customer is happy in the end.
That's a far cry from flat-out lying to the customer and saying "Oh, the Panny is superior AND it does your dishes too!" or whathaveyou.
However, for the sake of argument, if we take your scenario and the informed customer who went in wanting an Elite actually decided that the 650 IS better FOR THEIR NEEDS AND BUDGET, then where's the problem? If the customer's happy in the end, what's it matter?
Regardless, my main point here is that the salesman's job is to sell first and foremost, but you can do that successfully without BSing customers, without saying "Take it or leave it" and while trying to get an understanding of what it is the customer really wants. In the end, it's always the customer's choice to buy or not, but the salesman can help direct that process and get them oriented towards figuring out what it is they actually want/need/can afford.
In my scenario with the Elite vs. Panny 850, the customer still has a choice. Maybe they say "You know what? You're right. This whole Elite thing is great, but it's really just not worth it for me, considering the differences. The mere fact that it's the best doesn't mean I should shell out the cash for it if I need a set now. I'll take the Panny." Alternatively, they could say "Nah. I still want the Elite. I'll be back in a few months when the price drops. See ya then!" and that's that.
Like I said, For himself, his employer, and his bank account he sure is.
But Imo, he is a bad salesman. He just lied to a customer right in thier face for a buck.
But this is somehow acceptable today because he is "making the Sale".
It's not acceptable to lie to a customer. I also think that salespeople who do that end up doing themselves a disservice. Eventually word will get around that they BS customers, don't know what they're talking about, and then people will refer to them the way they do any college kid killing time at a "big box" store who's stuck in the TV dept. and really doesn't care. But that's not a good salesman in my view. you don't lie to the customer, you try to understand their needs and offer them attractive options based on that.
IMO, what people need to realize is that thier are many great salesmen out there who are completely honest and do the right thing. and thier bank accounts are in better shape because of it.
They have repeat customers and referrals left and right from satisfied customers.
Plus he can sleep better at night, which is always a plus.
I agree wholeheartedly. I want to make clear that a good salesman doesn't lie. They just can read their customers well, know the pros and cons of their stock, and can effectively orient customers towards making a decision that hopefully leads to a sale AND a happy customer.