Hey all, first post long time reader. I'll apologize in advance if this has already been hashed out. I attempted to search both here and Google, and couldn't find anything comparing the three. I'm looking at these tv's in 55", and I'm at an end pass. I know the pluses and minuses between led and plasma, but I'm unable to do a side by side comparison, so any first hand experience would be appreciated. The tv will be in the upstairs of a split level home with a decent amount of natural light. I really want to like the vt50 but I'm worried about longevity of the plasma and the brightness in the room. To me 2 grand for a tv is a lot of money, so I want something that's going to last. My first choice was the 850 Sony but it's unavailable in this area and I'm not willing to pay what it's going for online. I've read tons of info on the Panasonic and Samsung, but not so much the LG, is this because the LG is of poorer quality? Thanks for any help.