The question is: Will there be enough interesting development before interest dies down and disappointment sets in? It's hard to know, but this is a long run, not well suited to the efforts of a Kickstarter project. I was actually hoping Sony was going to do something with PS4 and this tech... It would have been a very powerful and intriguing endorsement given the clear "return to gaming" focus of the PS4 announcement. And since the PS4 announcement was so generally boring in terms of technology, this would've been something... not boring.
There is no difference in HDMI cables. If you can see the picture without visible dropouts or sparklies, the cable is working at 100%. No other cable will display a better version of that picture. You're simply wrong if you think there is a better digital cable than one that is already working.