The OLED demo content they always have running is absolutely terrible. LG has a lot to learn from Sony and Samsung when it comes to the quality of their demo content.
As for movies? Well they look incredible. You'll find many impressions spread across this thread.
If you get to test a blu ray on a set in the store, you should change picture mode to one of the 'isf expert' settings, and then get to work dialling in something reasonable. In such a lit environment you can turn off automatic light adjustment, turn OLED light and contrast up to 100. Turn off all motion processing (imo), and turn all sharpness or such image processing off as well. And set Color to 'Wide'.
The color and image quality of a bluray like Frozen is spectacular on this set. I believe the aspect ratio is also 16:9.
On printing, when it is ready which as was posted will be several years away, they likely won't have the same specs as vacuum processed sets. The materials available for printing currently have shorter lifetimes and lower efficiency. That may change in a few years, of course. But for now the prospect for printing is a lower priced set but with a lower performance.
A number of companies (Merck, Idemitsu Kosan, Chisso, Dow, BASF to name some) make fluorescent blue materials and you can look up the specs of those. All phosphorescent red and green materials come from Universal Display so I'll link you to their products. The printing process itself further degrades performance .. at least that's been the case and we'll see if that has changed.
vacuum processed materials
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