Both the CNET and Pocket Lint articles point to an advantage with these curved screens, which is that, by and large, the shape can control reflections somewhat, even at these smaller screen sizes. So that appears to be a plus.
The Pocket Lint reviewer of the 46 inch screen makes the point (that I've heard raised elsewhere) that the curvature may enhance apparent edge brightness, but it seems to me this would only be truly effective if you're seated more or less in the center.
The problem with sitting off axis with a conventional, flat LCD screen is that, with the possible exception of the best IPS screens, the farthest edge of the display from the viewer will appear dimmer because of the narrow angle of view of most LCD displays. It would seem that with a small curved screen, if you're sitting off axis, the far edge of the display would be brighter, but the near edge, which is curved away from you, may be dimmer at certain viewing distances.
In other words it would seem that the curved display might reverses this characteristic of an LCD screen if you're sitting some distance away, unless the display is large. A larger display would be more tolerant, as the sweet spot is larger.
Because of the excellent off axis characteristics of OLED displays, neither a flat nor curved display would differ much in this respect.
As far as a curved screen increasing immersion, I still believe that really only becomes a factor with truly large displays. The Pocket Lint reviewer also felt that immersion would be more enhanced on larger displays, though he included 55 inch and 65 inch displays in that category.
At any rate, you have one reviewer who doesn't care for the curved screen, and one who does, but were only in the first inning.
Last edited by taichi4; 07-07-2014 at 07:23 PM.