Most will probably select the Plasma, depending on how bad reflections may be with the 5300.
had a similar choice recently and went with the 5300 and couldn't be happier. You can find the thread he made in the Plasma TV section of the forums to see why he went with the F5300 over the E series even though the E series was recommended above the F5300.
Both are sub $900, both are 60", one is Plasma and one is LCD with local dimming?
The room it is going in stays reasonably dim during the day and the majority of its use is at night.
Thoughts? Opinions? Others that I should consider?
If the plan is to watch movies, the F5300 is going to rain on a budget LCDs parade—even one that performs as well as the Vizio E. The dim environment is what really tips the scales IMO, and after I calibrated the F5300 it really impressed my with its total image quality. However, it's worth mentioning that I do have a small problem with a slight magenta tinge near the bottom of the screen, so I have not quite achieved "couldn't be happier" yet. Fortunately, it's a slight problem and it doesn't affect letterboxed content at all. As with any TV, it's important to look out for manufacturing defects; I've ordered service on mine—evidently a simple voltage adjustment is likely to fix it, if not I'll exchange it.
Plasma's ability to do justice to Blu-ray content without resorting to image processing such as motion interpolation, local dimming, and adaptive contrast makes it a lot less distracting than any low and mid-level LCDs I've seen, even in 2014. At the high end of UHD/4K LCDs I've seen some impressive performers—but I've seen nothing on the LCD front that can beat plasma inch-for-inch and dollar-for-dollar at the sub-$1000 price point.