Originally Posted by tgm1024
As a general rule this is something that mystifies me. It's almost as if some technology companies are trying to occupy shelf space the way food companies try to. Apple products routinely annoy me, but one of the things I do have to say that SJ got right was the concept of offering few
options. Having a selection of models #s
run off the page only makes people leery. There are exceptions to this however. Intel seems to have done really well even though they have a product line so large that it makes IT guys dizzy.
So I think Intel is different because they mostly don't sell to consumers. And I think they
are over-assorted too.
Originally Posted by slacker711
I wont claim to understand Samsung's strategy with respect to the number of models but it has to be said that they have been successful with it in both smartphones and tablets.
So I'm going to state with little equivocation: They'd be even more successful with fewer SKUs.
I think we need to define "super low" production model. I think of the 7.7" AMOLED tablet when I hear those words and that unit clearly never had any chance to generate any real volume. These tablets are priced much more aggressively so have a chance to sell well for a premium Android tablet.
Yes, this isn't the 7.7". But I think we ought to be careful before we start claiming there is some meaningful "premium Android tablet" market. Samsung takes its existing tablets and whores them out for $100 or more below MSRP at every outlet it can find (e.g. Costco). That's (a) not a premium strategy (b) evidence there isn't a market at $100 higher. Businesses are not buying Android tablets much, nor is education.
There are a lot of Android tablets selling, the vast majority of which are cheap. There are a lot of Samsung tablets selling, the vast majority of which are cheap.
Samsung is also planning to put some marketing muscle behind the tablets and the AMOLED screens do provide some differentiation between it and the competitive models in a similar price range.
I see this as a very limited differentiation. People don't look at the iPad and find the screen wanting.
AV enthusiasts and review sites might not like the oversaturated colors in the Galaxy smartphone line but I have always thought they provided some eye candy for consumers when they walked into stores and were presented with a dozen similar Android options.
The S5 screen is amazing. It's less clear the new tablets are as good.
That doesnt mean volumes anywhere near the iPad's but a million units a month would take up around 12% of their mobile OLED production capacity.
I'm very skeptical these tablets are heading for those volumes, but maybe.
Hmm, multi-part quoting seems pretty broken with the new forum software.