In case this has not been posted yet: http://global.ofweek.com/news/LG-Dis...-screens-15406
“LCD has no future. The Chinese can make even ultra high-definition TVs at lower costs,” says Oh Chang-ho, senior vice-president of LG’s OLED TV development division. “We cannot win this price war. For survival, we have to make products that they cannot make.”
“LG has resolved most of the technological challenges but high prices remain a problem for OLED TVs to reach the mass market,” says Soh Hyun-chul, an analyst at Shinhan Investment. LG’s 55-inch full HD curved OLED TVs cost $4,999, while its same-size ultra high-definition LCD TVs go for $2,999.
Mr Oh forecasts 2017 will be the year OLED TVs hit the big time
, as rising production finally brings prices down to affordable levels. Market researcher IHS Technology forecasts OLED TV shipments to grow from 92,000 units this year to 9m units in 2019.
Many analysts are less sanguine. While they expect Samsung Display to eventually join LG in the race – even if only to avoid falling behind – they caution that OLED is unlikely to replace LCD any time soon.
“Consumers will not buy OLED TVs no matter how high quality the products are if they are expensive,” says Jerry Kang, an analyst at IHS.
“The question is how far and how fast prices can be cut. If they can’t find a low-cost way to produce OLEDs, we cannot rule out the possibility that the technology may face the same fate as plasma.”
Hard to find a 55" 1080p for $2999 anywhere, while LGs flagship 55" 1080p TV, the 55UB9500, can be found for under $2000...
So while the article implies that the premium for WOLED over LED/LCD is currently only 67% (1.7X), at $5000 for the WOLED, it's more like 150% (2.5X).
And the reference to 2017 being the 'year of OLED' rather than 2016 as has been stated in the past, is disturbing. To say the least - LG WOLED may not make it that long if they can not sell the full M2 production of 1.5M 55" WOLEDs (or equivalent) in 2016...