Originally Posted by guidryp
The point was yes, OLED tech can crumble for reasons other than visuals. Personally in displays I do think SED is the best example. It was wowing people at demos, and had announced dates, it did have lawsuit setback but that was short lived and decided in Canons favor. In the end the tech was just too expensive.
OLED seems to have similarly wowed in Demos has some announced dates an will likely be extremely expensive (and have durability issues).
I am struggling to remember the last time (the first time?) where a large OLED was shown off and the objective picture quality was wow-factor material. I do recall everyone camped around the Sony 11" display. But then I recall proving that unless you jammed your face up against it, it wasn't really much more impressive than the Sony laptop displays across the Sony pavilion area.
I mean, it was better and it was remarkable for its thinness, but it was 11 inches. The Samsung Galaxy has a great 4" screen, too. But we hardly sit around going, "Wow, I can't wait to have that cell phone in my home theater."
The SED demo -- and it was basically fiction in that they were never close to building SED TVs, it was nothing more than a prototype -- was at least a 50-something display (I forget the precise size). People were in awe of a mainstream size display which was that good
. It's like the way we felt when we first walked into the Kuro display where there was pitch darkness next to what was obviously a TV. Then it came on. Then you realized that the black floor had been dropped to zero on the TV you hadn't even realized was there before
That's a "WOW!" demo.
If anyone visited LG at CES -- the only one showing an OLED of any meaningful size -- and came away with a reaction of "Wow!" I missed that. I saw what that had and it looked alright. It didn't look amazing. It didn't look like some kind of revolutionary TV in the making.
I'm not suggesting OLED TVs can't or won't be revolutionary; but so far I'm not sure they are going to be "all that". If you compare on cell phones the Galaxy's display to iPhone 4, for example, they are awfully close in "goodness". Neither is world's better than the other.
There are so many problems with OLED right now as "the next big thing" that I'm not of the opinion any
price premium is clearly warranted. But certainly a huge price premium is not warranted at all. The chicken/egg problem is going to come home to roost here. "They are too expensive until they make more. But they can't make more until they sell more. But they can't sell more because they are too expensive."
No offense, but it's hard to believe LG of the astronomically priced 72" LCD is going to be the one to change this equation by pricing their OLED aggressively to stimulate demand and work their way down the learning curve* to lower costs.
I'm not much of the opinion that AUO is that company either.
* check Wikipedia or Google for more