Annoying (to some more than others) but won't be the end of the world. Time marches on, even in imperfection. Samsung mitigated it with black frame insertion with their RGB product. The forthcoming sets from LG are capable of greater brightness than their predecessors if we believe the patents and reported developments. I wouldn't have a year ago because I thought the Koreans were bluffing, but I can hardly say I feel the same way about LG now.