Originally Posted by Taffy Lewis
Hmmm...I suspect that if business was as bad as you say, theaters would lower prices...no? That's usually the first indicator of financial problems. I haven't seen that happen.
You need to understand how a Theater operates before making assumptions.
Hollywood dictates what that theater usually has to charge you.
Those "movies" you go and see are rentals themselves. I, between 15-19 (1993-1997) years ago, ran a theater owned by General Cinema(GCC) back in the day. Lets take a movie like Under Siege 2. That movie costed us $4000 a week to rent/run. If it bombed, like it did at our location, it was sent back after that week. If it only made $2500 that week, plus concession stand revenue, we might have only lost around $1300 for the week. Back then, we only made .10 a ticket sold night or matinee. So to cover the cost of managers/concessionist/ticket salesman/and back then a Union Projectionist (which is long gone today) everything had, HAD TO be made at concessions. (Still holds true today, so think about that kid behind the stand trying to make a buck before you stiff them sneaking stuff in.)
Now where am I going with this? Here: HOLLYWOOD is paying these pompous, no acting, and crappy movie actors/actresses from 5 Million to 20 million per movie, depending on the star. That money is passed on to the above mentioned rental fees for their movie. (probably over $10K per movie, per week, average 10 movies at a theater now.) People that own the damn theater chain have to make something off it or there would be NO REASON TO HAVE THEATERS.<----------This is the reason for your high prices and why they can't afford to drop prices
Everyone would like lower prices but are you gonna stop supporting these people by not going to the movies or buying the newest 3D Blu-ray/Blu-ray from 19.99-39.99???
Hollywood has you literally by the balls. You stop going to movies, theaters go out of business, production slows, blu-rays quit coming out every week, etc and its goes down the line.
And before someone points out Imagine Theaters $5 matinee, they make up a ton of sales on the BAR inside the theater. Thats why they can still charge that today. But their night prices are right inline with everyone elses.
Thank you and I hope this has been an informative post for those that are ignorant to hows and whys of theater management. And please quit bitching about concession prices are so high, just told you why.