Sale price at a local department store. It would be placed a very large and pretty bright (lots of windows) great room. I have not really considered plasma because I understood they weren't the best for bright rooms, that a LED would be better in that environment.
I had basically settled on the SONY KDL55EX500 for $1100 before this popped up, but the price and larger size of the LG has given me pause. I am now researching.
What do you folks think? The LG or the SONY? Plasma or LED/LCD?