Sony demos 56" 4K prototype OLED TV at CES - AVS Forum
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post #1 of 66 Old 01-07-2013, 05:45 PM - Thread Starter
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The demo during their press conference failed miserably due to a Windows crash, but they weren't deterred. The demo worked for a short time and really made an impact.

No mention of price or availability.
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post #2 of 66 Old 01-07-2013, 06:00 PM
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There is no product, ergo no price or availability is relevant.

Sony has no 8G facility to produce this display and cannot, as a practical matter, even achieve the 500K annual production of an LG using a 5.5G line.

There is no difference in HDMI cables. If you can see the picture without visible dropouts or sparklies, the cable is working at 100%. No other cable will display a better version of that picture. You're simply wrong if you think there is a better digital cable than one that is already working. (Oh, and plasma didn't die because of logistics problems, nor does OLED ship in big boxes because it comes from Korea.)
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post #3 of 66 Old 01-07-2013, 06:09 PM
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Does AU Optronics have the production facilities? I read that this prototype was a collaboration between Sony and AU Optronics.
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post #4 of 66 Old 01-07-2013, 06:16 PM
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Prototype is the keyword here. This is a long ways off. Not even relevant today.

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post #5 of 66 Old 01-07-2013, 06:18 PM - Thread Starter
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Yes agreed. It may or may not ever become a product and if it does it likely won't be for a LONG time.
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post #6 of 66 Old 01-07-2013, 06:24 PM
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http://www.legitreviews.com/news/14876/

You never know... it seems like Sony has made some significant advances in the technology. And though they don't have the mass production capability themselves, Sony can just get some other company to build the displays (ie. AUO).
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post #7 of 66 Old 01-07-2013, 06:33 PM - Thread Starter
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Some articles for thos interested:



Sony announces the world's first 4K OLED TV at CES: 3,840 x 2,160 resolution, no price or release in sight
http://www.engadget.com/2013/01/07/sony-world-first-oled-4k-hdtv-launch-ces-2013/

Sony teases a OLED 4K set at CES 2013
http://www.pcworld.com/article/2024195/sony-teases-a-oled-4k-set-at-ces-2013.html

Sony Goes Big Into 4K: OLED Ultra HD, 4K Video Service and Consumer Camcorder
http://abcnews.go.com/blogs/technology/2013/01/sony-goes-big-into-4k-oled-ultra-hd-4k-video-service-and-consumer-camcorder/

Sony shows off 56-inch 4K OLED TV prototype
http://www.theverge.com/2013/1/7/3845586/sony-4k-oled-tv-confirmed
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post #8 of 66 Old 01-07-2013, 06:38 PM
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I wonder how much it would cost if it was an actual product today. $50K?
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post #9 of 66 Old 01-07-2013, 06:49 PM
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I want video.
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post #10 of 66 Old 01-07-2013, 07:17 PM
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Quote:
Originally Posted by vtms View Post

I wonder how much it would cost if it was an actual product today. $50K?

Make up a number and roll with that. It's about as plausible as this display coming to fruition in the foreseeable future.

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post #11 of 66 Old 01-07-2013, 07:44 PM
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I want video.
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post #12 of 66 Old 01-07-2013, 07:54 PM
 
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Don't care, this is just Sony polishing its own ego.
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post #13 of 66 Old 01-07-2013, 10:58 PM
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Originally Posted by vinnie97 View Post

Don't care, this is just Sony polishing its own ego.
No, it’s Sony once again proving their R&D dominance when it comes to display technologies. The problem is that they are in no position to manufacture anything like this on a large scale.
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post #14 of 66 Old 01-07-2013, 11:39 PM
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Last year was Crystal LED now is OLED so I tell you guys next year there will be Crystal OLED biggrin.gif.

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post #15 of 66 Old 01-07-2013, 11:45 PM
 
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Originally Posted by Chronoptimist View Post

No, it’s Sony once again proving their R&D dominance when it comes to display technologies. The problem is that they are in no position to manufacture anything like this on a large scale.
HInts of R&D dominance with little in the way of practicality and nothing beyond a prototype. We can call it pie in the sky if that's less offensive.
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post #16 of 66 Old 01-07-2013, 11:49 PM
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HInts of R&D dominance with little in the way of practicality and nothing beyond a prototype. We can call it pie in the sky if that's less offensive.

R&D dominance? Seriously. It's a prototype, which is years away from reality.

Get off the Sony bandwagon. That's been stuck in a pit stop for years.

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post #17 of 66 Old 01-08-2013, 12:09 AM
 
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You're preaching to the choir here. I am guilty as the next Kuro fanatic for imagining what could have been had Pioneer managed to stay in the Plasma bidness, but Sony likes to tease its devout fanbase of what "could be" every year as if they're trying to keep them mesmerized with this make.believe mantra.
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post #18 of 66 Old 01-08-2013, 12:14 AM
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Originally Posted by hoozthatat View Post

R&D dominance? Seriously. It's a prototype, which is years away from reality.
Get off the Sony bandwagon. That's been stuck in a pit stop for years.
Oh I’m sorry, who else has been demoing tech like Crystal LED, 4K OLED displays, and had numerous other firsts in the last decade with the first OLED TV, they have 17" & 25" OLEDs on sale for a year now, first with things like RGB LED backlighting, local dimming LED etc.

Sony’s problem is that they don’t have manufacturing capacity, which has nothing to do with their R&D.
hdtvme and agkss like this.
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post #19 of 66 Old 01-08-2013, 12:14 AM
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Originally Posted by Mikazaru View Post

Does AU Optronics have the production facilities? I read that this prototype was a collaboration between Sony and AU Optronics.

Sort of, but not really. They can't do IGZO backplanes yet which means they can't realistically do 4K OLED at that size. And they can't do OLED at that size since they don't have any ability to do SMS OLED (small mask scanning). It's all hypothetical. Less hypothetical than Sony going it alone, but hypothetical at best.
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Prototype is the keyword here. This is a long ways off. Not even relevant today.

Yes.
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Yes agreed. It may or may not ever become a product and if it does it likely won't be for a LONG time.

The earliest Sony could have an OLED like this to market would be 2015. And that feels aggressive.
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Last year was Crystal LED now is OLED so I tell you guys next year there will be Crystal OLED biggrin.gif.

COLED for the win!

Apparently they didn't bring back the CLED prototype, or at least they aren't hyping it this year....

I'd argue the company still has no display strategy of any kind.

There is no difference in HDMI cables. If you can see the picture without visible dropouts or sparklies, the cable is working at 100%. No other cable will display a better version of that picture. You're simply wrong if you think there is a better digital cable than one that is already working. (Oh, and plasma didn't die because of logistics problems, nor does OLED ship in big boxes because it comes from Korea.)
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post #20 of 66 Old 01-08-2013, 12:53 AM
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Quote:
Originally Posted by Chronoptimist View Post

Oh I’m sorry, who else has been demoing tech like Crystal LED, 4K OLED displays, and had numerous other firsts in the last decade with the first OLED TV, they have 17" & 25" OLEDs on sale for a year now, first with things like RGB LED backlighting, local dimming LED etc.
Sony’s problem is that they don’t have manufacturing capacity, which has nothing to do with their R&D.

Sony can have the "what if" title.

Lets see when they follow through with one of these "revolutionary" technologies for mass production

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post #21 of 66 Old 01-08-2013, 01:03 AM
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Sony fan, but not getting excited for this like I have their showings the last few years until it's more than a prototype.
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post #22 of 66 Old 01-08-2013, 10:36 AM
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Sony fan, but not getting excited for this like I have their showings the last few years until it's more than a prototype.

I don't think it was meant for anything other than to make a statement of sorts. It will be interesting to see whether in the year 2013 the OLED set from LG is considered the "Ferrari" of display tech, or whether the prestige will go towards the large panel 4K sets.

In any event, the OLED completely aside, I think that Sony's 2013 TV lineup looks much improved from 2012, and should make for some solid performing sets. Alas I don't see myself budgeting the money for a 4K set anytime soon, but I absolutely agree with the notion of quality speakers being a part of the package for wall-mounted displays. The 55" and 65" look very nice.

On a non-display note entirely, Sony at least should be well positioned for any concerted industry push to 4K, especially from a content creation and distribution standpoint.
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post #23 of 66 Old 01-08-2013, 10:43 AM
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xb, I wonder what the statement is to be honest.

"We again are showing something we can't and won't build. We are falling so far behind while trying to look the part."

It's not so much desperate as pathetic.

Sony needs to tell the world whether it intends to make TVs and if so what kind and how.

This incremental, overpriced stuff is losing them tens and hundreds of millions each year and gives them no future.

There is no difference in HDMI cables. If you can see the picture without visible dropouts or sparklies, the cable is working at 100%. No other cable will display a better version of that picture. You're simply wrong if you think there is a better digital cable than one that is already working. (Oh, and plasma didn't die because of logistics problems, nor does OLED ship in big boxes because it comes from Korea.)
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post #24 of 66 Old 01-08-2013, 11:00 AM
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Originally Posted by rogo View Post

xb, I wonder what the statement is to be honest.
"We again are showing something we can't and won't build. We are falling so far behind while trying to look the part."
It's not so much desperate as pathetic.
Sony needs to tell the world whether it intends to make TVs and if so what kind and how.
This incremental, overpriced stuff is losing them tens and hundreds of millions each year and gives them no future.

If they're falling behind though, it's from a business perspective, rather than a PQ/technology perspective.

I expect that the X900 series will have some of the best PQ in 2013 out of the available displays on the market. Maybe not the best under all circumstances, but their top-of-range has been competitive for the title the last couple of years running now. Their products are hardly an embarrassment - on the contrary, they seem devoted to accurate color reproduction where other LCD makers are devoted to blasting eyeballs with color.

Anyway... a falling yen will have more immediate and powerful effects on the likes of Sony and Sharp than would any single product announcement, and to that end, I hope we see both players endure in the industry.
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post #25 of 66 Old 01-08-2013, 11:25 AM
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It appears that both Sony and Panasonic have revealed the same 56” 4K OLED panel. It seems their partnership may be deeper than just developing manufacturing equipment and manufacturing processes as this demonstrates the sharing of actual device design.
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post #26 of 66 Old 01-08-2013, 11:49 AM
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It appears that both Sony and Panasonic have revealed the same 56” 4K OLED panel. It seems their partnership may be deeper than just developing manufacturing equipment and manufacturing processes as this demonstrates the sharing of actual device design.

You have mis-read that, in my opinion.

The partnership is to "develop technologies to manufacture OLED displays". It's absolutely nothing more.

The prototype you see was made by neither company, but instead by AU Optronics. It ostensibly -- and I want to emphasize that word because there is no real confirmation -- is proof of that because it uses the "printing" technique they are trying to co-develop.

At this time, if they are successful, each company will have the technologies from the JV to exploit as they see fit. There is certainly no JV to co-design products or co-produce products. The latter is possible, the former is very, very improbable. Neither is close to fruition, I'd say. Of course, the prototype is not close to a product anyway.

There is no difference in HDMI cables. If you can see the picture without visible dropouts or sparklies, the cable is working at 100%. No other cable will display a better version of that picture. You're simply wrong if you think there is a better digital cable than one that is already working. (Oh, and plasma didn't die because of logistics problems, nor does OLED ship in big boxes because it comes from Korea.)
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post #27 of 66 Old 01-08-2013, 12:15 PM
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This might be the details of their contract. Still, it’s interesting that they are sharing the same design and so they may do that again in the future. I would not be surprised if their manufacturing partner AUO invests in a fab line for this technology in the next year or so.
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post #28 of 66 Old 01-08-2013, 12:55 PM
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post #29 of 66 Old 01-08-2013, 07:05 PM
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I question the veracity of any article that has "Sony has already officially announced their plan to release OLED-TVs in 2013" which is false.

They have made no such announcement.

There is no difference in HDMI cables. If you can see the picture without visible dropouts or sparklies, the cable is working at 100%. No other cable will display a better version of that picture. You're simply wrong if you think there is a better digital cable than one that is already working. (Oh, and plasma didn't die because of logistics problems, nor does OLED ship in big boxes because it comes from Korea.)
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post #30 of 66 Old 01-08-2013, 07:06 PM
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If this info is accurate, then both TVs were developed indepenantly with different methods

http://www.techradar.com/news/television/hdtv/eyes-on-sony-and-panasonics-56-inch-4k-ultra-hd-oled-tvs-1123767

"The Panasonic rep told TechRadar that while Panasonic's 4K OLED TV has "the same picture quality" as others, like Sony's, the printing production method will ultimately prove more cost-effective and allow Panasonic to more easily produce 4K OLED TVs of varying sizes.

Sony: "We have the expertise"

Sony's 56-inch Ultra HD OLED TV was not made with the "printing technology" described by Panasonic, but with the same "Super Top Emission" technology that Sony has used to make its other OLED displays, a Sony representative told TechRadar"
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