Received the go ahead from a local big box store. I'll be using my own BD player as the source generator and either AVS HD 709 disc or Mascior's calibration disc. Will post results back. The first FP that I'll working with will be the LC-70LE755U from Sharp.
DISCLAIMER: This thread is in no way intended to replace a professional calibration. Merely intended for showroom evaluation & as a starting point for home viewing. For optimal results, please consider a calibration suited for your viewing environment & performed by a professional of your choosing.