With the exception of Cleveland Plasma who has a vested interest in minimizing any negative issues with these OLED's, I am surprised that anyone would not be horrified with the obvious burn-in being shown by Vegas OLED. I was very interested in this new TV & hoping to buy a 65" 4K model, but after seeing that post from Vegas there is no way I would spend this kind of money on this TV. I have CNBC running on my TV for many hours a day & it looks like the ticker at the bottom would be burnt in. I have a 55" Panasonic plasma now & it has the ticker burn-in but I did not pay anywhere near for it what these OLED's will be. I was expecting that for such a premium price I would not have to think about burn-in. It is shocking to me that the owners manual warns of this even after 1 hour.