That French review is not alone in their findings. Take a look at this one:
Can anyone enlighten me on how they did this gradation test exactly? What source did they use? Unless they had a PC hooked up with a high color (30bit) capable video card (outputting over HDMI), wouldn't it be source limited anyway? I know some TVs claim to improve an 8-bit source by recreating gradations, so maybe that's what they're testing?
Good news OLED is coming down to earth :)
LG’s amazing OLED TV was introduced with a steep $15,000 price tag, but over the past year it has dropped steadily in price. The OLED TV is now available for less than $4000, which is the lowest price yet. LG continues to lead in the nascent OLED market.
OLED TVs finally affordable
It is not exactly cheap, but with a $3999 price tag it is at least affordable. LG’s OLED TV is our reference TV at the moment and the 55-inch curved variant is now selling for just $3,999.
OLED is a new display technology with perfect black, incredible color reproduction, extremely fast response time, and near-perfect viewing angles. OLED displays can also become incredibly thin, but TV makers have struggled with bringing down production costs.
LG is leading the OLED market ahead of Samsung, Panasonic, and Sony; all of which have delayed plans to roll out OLED TVs. LG is using a different OLED pixel layout, which has made it possible to mass-produce OLED TVs.
LG’s curved OLED TV is available on Amazon for $3,999. LG’s new, massive OLED plant will be ready for mass production in the second half of 2014. LG will also launch 4K OLED TVs later this year.
A8800 Gallery OLED/Streaming/3D TV is now $4,499
The artist-inspired EA8800 Gallery OLED TV starts with unparalleled Full HD 1080p beauty of organic light-emitting diode (OLED) technology, then frames it in the elegant, understated Canvas Speaker. This powerful 2.2 channel, 100W audio solution assures superb sound quality, unavailable on any other OLED TV. LG Cinema 3D and LG Smart TV features are built-in, and the unit's unique eGallery feature provides a variety of display modes: Gallery Mode turns the TV into a picture frame displaying some of the world's most famous works of art, while Healing & Remembering Mode combines mood-lifting sounds and images.
The most amazing picture of any HD technology.
The stunning design of LG's Gallery OLED TV is only 4.3mm thick at its thinnest point. Picture quality is spectacular, with "infinite" contrast that ranges from the most blazing whites to the deepest blacks. And, LG's exclusive 4 Color Pixel technology delivers brighter, more vibrant colors than you've ever seen from a high-definition television.
A greater sense of realism and depth.
As the first display technology that allows self-lighting pixels to switch on and off individually, OLED can offer the first "infinite" contrast ratio. Contrast ratio measures the range from the brightest whites on the screen to the darkest blacks. Higher is better, and "infinite" has been impossible until now. The deep blacks will seem to melt away, for a greater sense of realism and depth on all content.
. . . Unleash the Hounds of Hell . . .
No flat 4K OLED TVs have been announced by anyone. LG showed a flexible prototype that could be bent into a flat shape. Who knows if that will turn into an actual product in the future.
If LG sells these panels to other manufacturers, maybe we'll see some flat surprise from China or Japan.
'“We will release the UHD OLED TV next month,” said a high-ranking executive in charge of TV at LGE on July 13. “We are highly likely to launch it abroad first before releasing it in Korea.'
Yeah, and where I come from, 'next month' from July 13th translates in August. Maybe in time for the VE Shootout on August 16th?
Also, 'As for their prices, the smallest 55-inch TV is forecast to be more expensive than KRW10 million. “The price is much more than KRW10 million,” said another LGE executive. “The 65 and 77-inch TV product will be several tens of millions of Korean Won.” '
KRW10 million is about $10K, so 'several tens of millions of Korean Won' translates into $20-30K.
But also: 'However, the price is highly likely to fall quickly. The 55-inch curved full HD OLED TV, which LG introduced first in the world, was released at $15,000 in April 2013, but the price fell by more than $10,000 in a year to $4,000 or so. '
So it sounds like there is a good chance that LG will announce at stratospheric pricing and then discounting like no-one's business again.
It seems that the 55" 4K WOLED may not be introduced into the US (the 55EC9300 1080p only) and that the 77" is going to be priced for bragging rights only, so the 65EC9700 looks like it will be the main focus for the US, at least to start.
Will be interesting to see where street pricing for the 65EC9700 starts, especially compared to the current $6000 street price of the Sony 65X950B.
Not sure if it is a scam or not, but I just found this US online retailer (Gibbys Electronic Supermarket) offering the 65EA9700 for $10,000: http://www.gibbyselectronicsupermark...0-p-10213.html
4k 1.90:1 (19:10)
UHD 1.78:1 (16:9)
Also, I believe the color depth of (DCI) 4K is 12bit and UHD is 8bit.
Last edited by SiGGy; 07-14-2014 at 01:40 PM.
and usually, US pricing is even cheaper than a straight translation. The UK pricing for a 16GB iPhone 5S is a $780 vs. $650 in the US (after taking VAT out).
Interesting. 20% VAT included in the £6000 UK price for the 65EC9700 would correspond to a pre-tax price of $8333 here in the US.
And the iPhone example you gave represents a further discount of 17% from this pre-VAT price, that would bring the US price down further to just under $7000.
While it would be fantastic if the 65EC9700 were announced with a $7000 MSRP, the fact that the 55EC9300 has been announced here in the US with a $7000 MSRP and with a pre-launch discount of $2000 (so $5000 street price out of the gate) makes me doubt that the 65EC9700 will be announced with a $7000 MSRP as well.
Being announced with a $10,000 MSRP with a $3000 pre-launch discount to a $7000 street price out of the gate would make more sense (and be equally fantastic :-)!
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Last edited by tgm1024; 07-14-2014 at 03:27 PM.
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