Using the LG Picture Wizard
I have used Philips, Samsung, Sony, and Toshiba plasma and LCD flatscreen TVs. The picture menus have the typical picture mode preset choices, brightness control, contrast control, color control, tint control, sharpness control, and advanced submenus. Why does LG call their picture adjustments wizards? Is it similar to when you turn on a component for the first time after you unpack it and it asks you questions, as opposed to having all the controls at your disposal to adjust like on the other TVs I mentioned?