Here is the dilemma I am sure many others are in.
Are you really ready to make a significant investment in OLED? The tech is still in its infancy for consumer TVs, and there is only one OEM in town for it. Because of this, you're having to pay that "R&D" cost, to be an earlier adopter in a tech that hasn't fully matured yet.
Yes, you're getting the best contrast, and excellent all-around PQ. What appeals to me most about OLED is it excels in ALL viewing environments, unlike plasma. But it's at a significant cost.
How many people realistically have a budget for a $10,000 TV? I'm talking about the 65" EC9700 coming up. As someone who owns a 65" TV, I am NOT willing to sacrifice screen real estate for PQ improvements. I'm too used to being immersed in my larger set to go backwards.
So if we're talking about buying a new TV TODAY, it leaves essentially 4 options (imo):
1. Buy a F8500. You can snag one for a decent price still, but pretty soon they will be hard to come by as samsung ceases to produce them. If you're big into viewing in the dark, this is a good option. But it's 1080p only, and if you have a well lit living room and appreciate bright color, sorry, it's not ideal.
2. Buy a high-end LCD. You get a fantastic picture for day-time and well lit viewing, a proven technology that in most cases will last many years without fault. You also get 4K, which makes you future-proof. You sacrifice viewing angle and black level in really dark settings.
3. Buy a cheap LCD or plasma as a holdover. This is a good option if you absolutely must have OLED. But how long will it take until prices come down to reasonable levels, and are you willing to "suffer" with poor PQ to save the money? Affordable large OLED displays could still be years away.
4. Buy an OLED. Take the plunge. If you've got deep pockets this is an easy choice. But how will it feel when the next generation is significantly improved, and that $10,000 TV already looks dated next to the new and improved OLED?
In my opinion, it's an awkward time to buy a new TV, since we're in the midst of such a transition. Hate LCD all you want, but it's mature, looks great in MOST viewing environments (at the right angle), and will most likely last many years without a problem. I wouldn't feel comfortable buying OLED today, a) because of cost, and b) because of the fact that it still has a few generations of improvements to go before it's reached near it's peak potential. I chose option 2), since I still feel like it will be another year or two before large OLED displays are considered affordable.
By affordable, I should be able to snag a 65" FLAGSHIP OLED display for $5000 or less. To me, that's the sweet spot, and something I'd happily open my wallet for if it came down to it.
There is no obvious choice though, as to me they all come with caveats. So many people here make it sound as though you should either own a plasma or an OLED, but for the reasons I listed, it's not that simple of a decision.
And knowing everything I know about how my TV performed post shoot-out, I'm still very happy with the decision I made