Originally Posted by Ken Ross
Mark, are these MSRPs or street prices?
I don't know we waste time even discussing MSRPs - they are pure fiction.
I agree with Rogo as far as home run pricing of 2.5/5 and grand slam pricing of 2/4 on the 55" and 65".
Unfortunately, for the trifecta pricing of 2.5/5/7.5 or 2/4/6 on the 55", 65" and 77", LG is going to have to believe they are going to sell more 77" TVs at the lower pricing to make up for the lost profit margin (and I'm not longer confident that is going to happen).
The MSRP games continue - let's see where street pricing is a month after actual mainstream launch...
By the way, LGs MSRP for the Flagship LED/LCD 65UB9800 is $6000, so at the MSRP level, $10,000 is 1.67X Flagship LED/LCD pricing ($9000 would have been 1.5X). You can find the 65UB9800 for $3800 on Amazon and $3350 elsewhere (so discounted by 37-44%). Applying similar discounts to the MSRP of the 65EC9700 lands you with street pricing of $5600-$6300, so it's a question of when and not if we will get there (and in fact, with CP's pre-release street pricing on the 65EC9700, we are already there out of the gates!
Unclear when we will see similar discounting applied to street pricing on the 77EG9700 - possibly not until much later in the cycle when new 77" OLEDs are being introduced :-( Prices at similar levels of discounting would be $14-$17K.
p.s. the MSRP for the 79UB9800 LED/LCD flagship is $10,000, so the $25,000 MSRP for the 77EG9800 is 2.5X - LG is clearly pricing the 77EG9800 very, very differently than they are the 65EC9700, so perhaps there is a yield problem or something with the larger screen size.
Premium on the 77" appears to be 2.25 times greater on the 77" than the 65" (150% versus 67% premiums).