LG W7 OLED TV Hands On - AVS Forum | Home Theater Discussions And Reviews
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post #1 of 138 Old 03-09-2017, 10:42 AM - Thread Starter
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LG W7 OLED TV Hands On

The LG W7 OLED TV is stunning in design and performance. With only a couple of drawbacks, I found it to be the finest flat panel I've seen to date.

http://www.avsforum.com/lg-w7-oled-tv-hands-on/

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post #2 of 138 Old 03-09-2017, 11:20 AM
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The W series are the coolest TVs by far. It's on the top of my list for my next TV. I just with they would offer something 70"+ for under 10 grand.
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post #3 of 138 Old 03-09-2017, 11:39 AM
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They need to let these funky designs die. I hated the look of the built in soundbar when I had the EA9800.
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post #4 of 138 Old 03-09-2017, 12:48 PM
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Scott the Considerate!

This TV looks phenomenal and well out of my price range. However, I wanted to comment on how much I appreciate your consideration of others Scott. You're the one of the few people I see in reviews or comments who states your own preferences while accepting that everyone else has their own, equally valid ones. It's a small thing but makes a big difference to me! I love HFR and I love 3D. Most reviews and comments disregard my position entirely; you allow for it.

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post #5 of 138 Old 03-09-2017, 01:12 PM
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Will LG bring webos 3.5 to the 2016s? Any idea? Wouldn't be surprised if it wasn't.

LG B6 65" | Denon X4000 | Definitive Technology SM65 (L/R) | Definitive Technology Mythos 10 (C) | HSU VTF-3 MK5 HP
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post #6 of 138 Old 03-09-2017, 01:29 PM
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Quote:
Originally Posted by boosted330 View Post
Will LG bring webos 3.5 to the 2016s? Any idea? Wouldn't be surprised if it wasn't.
I think somebody from LG said on CES that the 2016 sets won't get Webos 3.5 ...
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post #7 of 138 Old 03-09-2017, 02:25 PM
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I think somebody from LG said on CES that the 2016 sets won't get Webos 3.5 ...
Ah ok. Well I never really cared to own a smart TV before but really love WebOS 3.0.

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post #8 of 138 Old 03-09-2017, 03:35 PM
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I was at Value Electronics today where they installed a W7 in their showroom. I have a couple of additional observations:
1) This set, as discussed, mounts on a wall like a picture using a thin magnetized metal frame that mounts on the wall. The OLED panel connects to this frame via two metal clips and the magnetized frame holds the rest of the panel. The panel is very fragile and easily bends if you don’t hold it correctly but after a couple of tries, the installers successfully got it on to the magnetized frame on the wall. The ribbon cable that connects to the sound bar / controller is also extremely fragile where it connects to the panel so you need to be extra careful.

2) I immediately noticed that there are more picture modes in HDR and Dolbyvision. Vivid, Standard, Cinema, Cinema home and Game. The Cinema mode is the User mode with the available calibration controls.

3) The color gamut controls are now labled Wide, Extended and Auto. No more Normal setting.

4) I ran test patterns from 4% up to 100% and didn’t see any vignetting or banding at all. The panel was perfect and at 100%, without any slight color shading like the 2016 models. Off axis viewing is also greatly improved.

5) The Dolbyvision calibration controls are now unlocked in the Cinema (User mode) but there are only 20 pt grayscale controls and no 2 point. The CMS controls are also unlocked.

6) The HDR 20 pt calibration controls still use code values but now they go beyond 668 to 1024 meaning that you can calibrate to 100%. Also the code “values” are slightly different on the 2017 sets due to the expanded range. If you know how to use the Levels Editor in Calman, you can create a custom gray scale layout in the HDR Workflow with just these specific code values for easy 20 pt calibration. There isn't any need to convert these values to percentage ire's since they are correctly 10 bit values.

7) Overall, streaming from Netflix and playing SDR and HDR videos from a thumb drive, the W7 seems to have a “less noisy” picture than the 2016 sets in my opinion. It’s subtle, but it’s noticeable if you know what to look for. I can also attest that the picture is brighter, most noticeably when watching HDR content; you can see that the highlights are brighter than the 2016 sets.

8) I also thought that the near black detail and the motion handling is modestly improved.

9) The new operating system is very fast and it really surprised me on how responsive it is.

10) Value Electronics has the Sony Z9D and the new Sony E models on display so we were able to do some side by side comparison with the same content playing. There is no question that the Z9D has brighter details while the W7 has backs that the Z9D can’t match but overall the W7 looks pretty bright and held it’s own with the content we were looking at so it’s back to your room lighting on which set looks best in your environment.

11) I thought that the sound bar, while really big, had pretty good sound. Not anywhere near what you would get from a good home theater setup but it has good bass and was nicely balanced.

12) Finally, the W7’s panel on the wall concept makes viewing unique in my opinion. Since it is flush to the wall, the set is slightly farther away from the seating position which gives it a different look and feel vs the conventional TV mountings and I believe will be a real selling point for those wanting something very different.

Finally, I can also confirm that the PQ is definitely improved and LG fixed several items from the 2016 models based on my experience. Robert was very gracious to invite me over for the install and its a great place to make a comparison with the 2016 LG, and the Sony's because all the sets are playing the same content.
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post #9 of 138 Old 03-09-2017, 04:30 PM
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great reviews. thanks for sharing.
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post #10 of 138 Old 03-09-2017, 04:58 PM
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looks like every year we're going to get another 'best TV ever' OLED from LG and maybe Sony...unlike plasma sets which were always in danger of going away the urgency to buy was more immediate...I do wonder if LG and the other manufacturers that dropped 3D support will ever consider putting it back for the next years models...or once its dropped is it dropped permanently...3D doesn't seem to be going away as far as movies and with Cameron's Avatar sequels coming soon I'm sure interest in 3D will spike upward for a bit
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post #11 of 138 Old 03-09-2017, 05:24 PM
 
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Otherwise, the only differences between the W7 and the other 2017 models are cosmetic, with different design elements and onboard sound systems.


Oh No!

I can guarantee you that there will be thousand thread long fight about which 2017 LG OLED TV has the best PQ with fancy theory.
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post #12 of 138 Old 03-09-2017, 05:25 PM
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3D will likely come back when they can do it properly with UHD content.

i really don't understand 3D trends, though. seems like everybody i know doesn't care at home, but likes it in theaters.

we are definitely getting closer and closer every year to making me want to upgrade. if prices weren't so high, this might have even been the year. not that i don't think a great tv is worth 3grand, but i don't think replacing another great tv that still works is worth that much.

hoping they can perfect the W7's design. i'd love to see a 'wallpaper' tv with a more secure mounting bracket(a french cleat seems ideal for this), and an inconspicuous control box. i really like the idea of a super clean wall mount for the living room tv, the soundbar kind of ruins that.

that being said, i'm far more likely to pick up an entry model if the screen, and processing are all the same. the only thing a tv NEEDS to be good at is displaying an image. everything else(sound, streaming, etc) can be added with minimal effort and cost

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post #13 of 138 Old 03-09-2017, 05:36 PM
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Quote:
Originally Posted by Quebecker View Post
Otherwise, the only differences between the W7 and the other 2017 models are cosmetic, with different design elements and onboard sound systems.


Oh No!

I can guarantee you that there will be thousand thread long fight about which 2017 LG OLED TV has the best PQ with fancy theory.
The PQ is better on the 2017 sets for sure. There is no doubt about that but is it enough to by a new OLED if you already have a 2016? Everyone will have an opinion on that question.

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post #14 of 138 Old 03-09-2017, 06:02 PM
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I'd say it mostly depends on 1) how bandy and vignetty your 2016 is and 2) if you're willing to divest of 3D. I'm in a conundrum, even with a 77" G6, where I'd love to be done with the former but don't want to ditch the latter.
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post #15 of 138 Old 03-09-2017, 06:12 PM
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yes, the improved pq, better sound and bonus of no 3d was enough me to return my e6 (unopened albeit) for the e7.
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post #16 of 138 Old 03-09-2017, 06:18 PM
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Keep in mind, D-Nice's first set has banding (which will probably diminish, much as the 2016 models did). I truly don't envisage a more significant improvement there until next year (if at all). My 3D collection is now at 82 titles, so that is pretty special on a giant screen.
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post #17 of 138 Old 03-09-2017, 07:38 PM
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Quote:
Originally Posted by video_analysis View Post
I'd say it mostly depends on 1) how bandy and vignetty your 2016 is and 2) if you're willing to divest of 3D. I'm in a conundrum, even with a 77" G6, where I'd love to be done with the former but don't want to ditch the latter.
You have serious banding and vignetting on your 77? I recall you mentioning you had that with your 65G6. Before I would want to shell out the kind of $$$ they want for a 77 I would want to see the uniformity first, or be assured that I could exchange/return it if it was not completely satisfactory. For the price they are asking, they ought to screen them for defects at the factory before boxing them up.
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post #18 of 138 Old 03-09-2017, 07:45 PM
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Thanks for your impressions from a first look of the W7, John (jrref). Glad to hear that even viewing angles have been improved. I presume that means that bananas don't turn green or something way off to the side?
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post #19 of 138 Old 03-09-2017, 07:48 PM
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Quote:
Originally Posted by video_analysis View Post
Keep in mind, D-Nice's first set has banding (which will probably diminish, much as the 2016 models did). I truly don't envisage a more significant improvement there until next year (if at all). My 3D collection is now at 82 titles, so that is pretty special on a giant screen.
I remember reading that D-Nice said the banding was not as bad as last year's?

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post #20 of 138 Old 03-09-2017, 07:49 PM
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Originally Posted by OLED4UNME View Post
Thanks for your impressions from a first look of the W7, John (jrref). Glad to hear that even viewing angles have been improved. I presume that means that bananas don't turn green or something way off to the side?
Correct.

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post #21 of 138 Old 03-09-2017, 08:04 PM
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The 65W7 is so light (16.5 pounds) that I would like to hang it from the ceiling by a couple of strong wires, connected to a rail on the ceiling, so I could push the TV all the way back to the wall, if need be, but also pull it out well into the room. Obviously when company came over it would have to be pushed back toward the wall so it would not look funny hanging in the middle of the room, but when it was just me knocking about the house lounging on the couch watching, I would like to pull the TV out into the room to within 5-6 feet of my seating position. Then I would not need a 75-77 inch.

Oh, the possibilities. Just how long is that flat cord that connects the TV to the soundbar? That could present a challenge to my plan of moving it back and forth several feet.

It probably would not be that difficult to crack open that soundbar and relocate the electronics in a smaller more compact box.
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post #22 of 138 Old 03-09-2017, 08:08 PM
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Originally Posted by jrref View Post
Correct.
IMO, the off axis viewing performance has not improved, just changed. The grayscale has been improved in relation to APL so the TV doesn't go bananas with large sections of white on the screen (there is a way to handle this with the 2016s). IMO, that is what you are really seeing when going off axis.
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post #23 of 138 Old 03-09-2017, 08:09 PM
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Impressive Scott! Thanks.

Wow! LG seems to be trying hard to satisfy the videofile. The numbers out of the box are pretty impressive. The ability to cal seems pretty straight forward for grey scale anyway.

Quote:
Originally Posted by Scott Wilkinson View Post
instead of an LG-supplied “Golden Reference” based on the average of the measurements of several panels, it will use measurements of each panel’s native primaries, peak luminance, and black level to generate an individual or “user” reference file for that particular panel that is then loaded into the TV using a USB thumb drive.)
/
Awesome! Fascinating. This was eluded to in one of your podcasts a while back. It seems like a great idea. I hope it works well.

Even though the "wallpaper" design isn't for me I think its great. I'd love to see a dozen of these in one of Microsoft's or Googles lifestyle demos.

This is going to be an interesting year for high end displays. This years TV shootout will be an interesting event.

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post #24 of 138 Old 03-09-2017, 08:13 PM
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Quote:
Originally Posted by OLED4UNME View Post
The 65W7 is so light (16.5 pounds) that I would like to hang it from the ceiling by a couple of strong wires, connected to a rail on the ceiling, so I could push the TV all the way back to the wall, if need be, but also pull it out well into the room. Obviously when company came over it would have to be pushed back toward the wall so it would not look funny hanging in the middle of the room, but when it was just me knocking about the house lounging on the couch watching, I would like to pull the TV out into the room to within 5-6 feet of my seating position. Then I would not need a 75-77 inch.

Oh, the possibilities. Just how long is that flat cord that connects the TV to the soundbar? That could present a challenge to my plan of moving it back and forth several feet.

It probably would not be that difficult to crack open that soundbar and relocate the electronics in a smaller more compact box.
You really can't because there is nothing to hook on to on the back of the panel. I should have taken a close photo so you could have seen the back of the panel. All that's there are two indentations where the clips from the magnetic metal mount slip into. Even if you mounted the set on the metal mount and then tried to hang it, I think it is too flexible to hang flat. It really needs to be mounted on a hard perfectly flat surface.

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post #25 of 138 Old 03-09-2017, 08:20 PM
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That's great news about the constant improvements. I just purchased the B6 and it's by far the best looking TV that I've seen.
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post #26 of 138 Old 03-09-2017, 08:43 PM
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So no "Golden Reference" for the 2017 models for DV, which means we will never see it for our 2016 models. Sigh. Hoping OPPO can get strip metadata working correctly for the 203, because, IMO, HDR10 is not impressive on my E6.

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post #27 of 138 Old 03-09-2017, 09:00 PM
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Well ok, I won't derail the thread anymore with my fantasies, since I would need to see the TV in person to see what exactly could be done, but I had assumed that the wires/cables/rod(s) would not be mounted directly to the back of the TV itself, but securely attached to the TV mount, and the TV to the mount by the magnet/clips. Seems as if the mount itself is very thin and not sturdy enough to be hanging freestanding, and needs to be mounted against something firm like a wall. I don't know that one would need an entire wall; rather some sturdy but thin mounting plate hanging down from the ceiling to mount the TV mount to. The point is, the weight is so light that everything does not need to be so big, thick, heavy and bulky as a typical ceiling mount that drops down with a big fat pipe attaching it to the ceiling.

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post #28 of 138 Old 03-09-2017, 09:04 PM
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Quote:
Originally Posted by jrref View Post
4) I ran test patterns from 4% up to 100% and didn’t see any vignetting or banding at all. The panel was perfect and at 100%, without any slight color shading like the 2016 models. Off axis viewing is also greatly improved.
Extraordinary claims require extraordinary evidence. Where's the pictures? Was this a panel picked from retail stock or an LG provided demo unit?
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post #29 of 138 Old 03-09-2017, 09:28 PM
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Quote:
Originally Posted by OLED4UNME View Post
You have serious banding and vignetting on your 77? I recall you mentioning you had that with your 65G6. Before I would want to shell out the kind of $$$ they want for a 77 I would want to see the uniformity first, or be assured that I could exchange/return it if it was not completely satisfactory. For the price they are asking, they ought to screen them for defects at the factory before boxing them up.
How "serious" is defined will be partially related to the beholder. I either had to pay SRP locally at Best Buy (or *maybe* get a 5% discount, which didn't work too well on the 65", though that one cleaned up significantly by 2600 hours, so I'm hoping for a similar miracle this time) or get a sizable discount (and avoid tax on top of that!) from an online outfit. I'm under 50 hours, and I feel that they may have overcompensated slightly for the vignette on this particular November-built model (on the likes of Prometheus in the cave scenes, this can show up as brighter edges, which I can mitigate by lowering IRE 5 luminance by 6 points...yes, this theoretically results in more crush, but I can barely see a difference in shadow detail when doing so...as they say, ignorance is bliss). On the bright side, the bands that are present on this early-hour unit are narrower and less defined than the most pronounced one on the 65-incher, which suggests even better fading opportunities.

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post #30 of 138 Old 03-09-2017, 10:18 PM
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Very interesting Scott. Thanks for doing this.

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