Was in my local Magnolia center and saw a W7 on display.. I commit to the "years best TV in the world" for my living room so the LG G6 is in the living room now. After seeing the W7 I couldn't commit to it.. so trusting my love for Sony's image processing coupled to OLED, I preordered an A1E to replace my G6 as the 2017 TV.
Note: the Sony rep at the store said they heard the 77" model is slated for October 2017.
Sony A1E OLED 4K Ultra HD x2 | W7 | 65G6 | UN65JS9500FXZA | UN65JU7100FXZA | XBR-X900B | VPL-VW675ES | VPL-VW350ES | UBD-K8500 x2 | OPPO UDP-203 x3 | UBP-X800 x2 | OPPO BDP-103D | OPPO BDP-105D