Just found this: http://www.digitimes.com/news/a20140929PD210.html
"LG slashes pricing for 55-inch OLED TV to US$3,775, says report
Amy Fan, Taipei; Alex Wolfgram, DIGITIMES [Monday 29 September 2014]
LG Electronics' 55-inch curved OLED TV (55EC9300) will be sold for 3.99 million won (US$3,775) per unit through major retail channels and department stores in Korea, according to a statement from LG that was reported in Korea-based ET News
The new price tag is more than a 70% drop since its original price of 15 million won back in April 2013. The move is in order to push LG OLED TVs further into the market, as the company believes OLED is the "future of TVs," the report said.
LG added that global OLED TV shipments reached about 5,000 units in 2013 and are expected to reach 10,000 in 2014. The report also quoted LG stating that going into 2015, shipments will reach one million followed by four million units in 2017."
First time I've seen a quote on shipments attributed to LG.
If it is to be believed, only 10,000 units in 2014 means LG has not really begun volume production yet. 850 units a month is not real production.
Don't expect any significant price reductions in 2014.
On the other hand, from 10,000 OLEDs in 2014 to 1,000,000 in 2015 seems pretty much impossible.
At phase I production of 8000 sheets / month, M2 is 'only' able to produce 38,400 55" OLEDs a month at stated yields of 80% and that only increases to 43,200 if LG improves yields to 90%. So through 2014, M2 phase I is only able to produce 460-520K OLEDs maxed out. Hard to imagine LG ramps to phase 2 production of 16,000 sheets per month (total) until they are selling-through more than 50% of those 40,000 OLEDs they can produce every month, so sales will need to increase to 20,000 per month before they invest in phase 2 production.
If we assume all 10,000 of those OLEDs sold in 2014 were sold since the introduction of the 55EC9300 in early September, that would mean a maximum of 2500 per month selling right now (which seems very believable).
Sales levels need to increase by a factor of close to 10 by early 2015 (or late 2014) if LG is going to have any chance at all of producing 1,000,000 OLED TVs next year (let alone selling them).
CES should be interesting.
Also, for 4 Million Units in 2017, LG will need another couple M2-class OLED fabs to be up and running by the end of 2016. There is at least a 1-year lag time to invest in, equip, and bring up a new OLED fab (as we learned with M2), so we would get early visibility on any capacity increase for M3 and M4 by late 2015. (At full capacity of 26,000 sheets per months and producing only 55" OLEDs at 90% yield, M2 has capacity to produce only 1.7M OLEDs annually).