Customers are generally attracted to brighter TV's but I've long suspected only to a point. We're in an era now were pretty much any TV can do 500 nits peak brightness at least. Once you get to that level things like showroom viewing and daytime viewing in living rooms aren't an issue for people anymore, and I think that's when most people stop caring about how much brighter the TV is and only a small percentage of videophiles want some 2000 nit display. You got people in the LCD forum complaining that TV's aren't 4000 nits yet... I can't help but laugh when I read that. My guess is most people don't want a 2000+ nit display in their living room, I really feel like a lot of people would call it over the top and/ or say it hurts their eyes. It will make them uncomfortable. This is one of the reasons I think HDR wont ever be as successful as some people on this site think it will be. 4-5K nits is just insane and the average persons TV will never be that bright. Most normal people want brightness for daytime viewing, not HDR, and if it's good enough to see clearly in the day then they will be very happy.
Last edited by Vader1; Today at 01:58 AM.