Originally Posted by Zues
I think SONY needs to invest in sed. Sxrd and lcd is a dead end imo.
Toshiba? I would never buy no toshiba crt tube. Even with current crt technology toshiba cant make the picture look as good as sony XBR can.. Sony needs to get in the ball game with sed. They already avoided plasma which was a mistake..
And how should they do that, given that Canon/Toshiba aren't licensing the technology?
As promising as SED is on PQ-level, it may fail at the economic realities of markets. All the videophiles in the world aren't enough to make a whole technology economicly viable. They can make a small quality brand within a technology viable - SIM for example - but not a technology as a whole.
It is difficult for a technology to pull through market wise if it isn't an industry standard among all the mayor players on the mass consumer market. Furthermore, the bulk of the world market is geared for 42" or less - due to the average housing conditions - and a relatively small part to really larges sizes. The US will do somewhat better on the latter because they have above average living rooms - and above average wealth - but it still will not be an earth shattering marketshare.
The big profits are in the big numbers, so in quantity of sales. I am worried that if Canon/Toshiba consede <42" and below to LCD, or wait to long to penetrate that market, that SED will become a showcase technology only. I don't understand why they don't push fast and agressivly first in the mass market segment (<42") instead of starting with 55". Apart from the very small numbers videophiles are comprised of, publicity wise they are also irrelevant.
I like SED to happen. I still hang on to my CRT because the current new tv's do not meet my standards. But I am very worried on SED on the marketside of things.
Sony did not avoid plasma afaik
, but dropped it. And rightfully so if mass markets are your priority. SXRD is a nice showcase technology, but economicly not very relevant.