The Kuro's looked great, but were a bit dim and grossly overpriced. The Panasonic plasma's looked almost as good, but still a little dim.
My rear projection seems very bright in our room, but I don't have a real way to compare that with the plasmas since I can't see them side by side. My feeling is that my TV is closer to the LCDs in brightness and color pop, just not as sharp as either the LCDs or Plasmas.
My TV has pretty good blacks, so I am a little concerned that the LCDs might not compete well with that.
Thus, my struggle. I get a feeling that my current TV falls right in between the Plasmas and LCDs in color and brightness.