Originally Posted by Lee Stewart
Not only do the digital projectors need an upgrade for 48 FPS, but so do the servers (READ: $$$). We know all 35mm presentations will be 24 FPS as will IMAX 15/70 and 15/70 3D. Digital IMAX 3D can of course be 48 FPS or 24 FPS. The only question is the Digital 2D presentations.
All projectors are ready for HFR, but they need a new HFR Integrated Media Block (IMB) server.
The whole point of showing clips from The Hobbit at Cinemacon was to demonstrate HFR for cinema owners, managers and projectionists, nothing else.
I saw some time ago a quote from a CEO of one of the largest cinema chains (can't find the link or remember the name) say they would upgrade 2500-2700 screens for HFR IMB's. That was only one chain (believe they used Christie projectors).
Barco and Sony is also "hardselling" HRF solutions.
The upgrade is about $10000.- a screen.
Reading various reports from the cinema industry, my impression is that we will see that a lot of screens that will be HFR enabled by December.
Barco made cinema history by projecting 3D movie footage at an astonishing 120 fps in a special presentation at the CinemaCon Directors' Luncheon. The demonstration used two stacked Barco projectors to show a combined 240 fps projection driven by a single Qube XP-I server to send 120 fps per eye.http://www.dcinematoday.com/dc/pr.aspx?newsID=2817
Almost more interest in HRF upgrades than 4K upgrades from cinema owners, (guessing HFR is less expensive than 4K DLP, and that 4K DLP is more expensive than Sony 4K) even though there will most likely only be two HFR movies in the next two years (Hobbit 1&2), but several 4K releases.
Sony had installed 13000 4K projectors worldwide at the end of April. Christie and Barco needs to push harder for 4K installs.
But the studios and film makers also have a big responsibility to make more 4K movies and 4K releases.
Spiderman (Sony) might get a 4K release, and maybe Gatsby, but Prometheus supposedly only get 2K release, even if it is shot in 5K like The Hobbit.
James Bond;"Skyfall" is a movie franchise that could have pushed more 4K into the cinemas, and so could Avengers, but they both chose to shoot the movies with 2 megapixel cameras.
A lot of producers and film makers seems to have settled into some kind of "lazy comfort zone" of 2K digital and is unwilling to push for better image quality by utilising the 4K tools that are available.
It is a rather sad situation at the moment and lower my respect for a good part of the "upper parts" of the movie maker society, like Directors and DoP's that don't push harder for improving image quality, but in many cases work against 4K by ignorance and spreading misinformation.