I saw this in HFR 3D. I didn't see the first Hobbit movie that way and didn't see this one a second time in 24p to make a comparison. But, based on this sampling, I didn't like what HFR does to lighting effects. When Bilbo pokes his head above the trees to see the lay of the land, a warm light hits his face, supposedly to convey sunlight. But it looked like someone flipped a switch and turned on a heat lamp directed toward his face. To me, most of the light on the faces of these characters looked unnatural, electronically generated, exactly the way it looks when someone turns on a lamp or spotlight with a red/orange gel. And I was able to see (distracted by) make-up and wig hairlines in this movie like I haven't seen in a long time. Again, I don't know if that is the same as the 24p presentation, but that's the way it was for me in HFR. I was seeing more than I should, more than the make-up and hair department hoped I would see.
I so wanted to reach for a remote and turn off that ugly process every bit as much as I want to turn it off in tv retail showrooms or on my own tv at home.