Cox to offer retail TiVo Premiere DVRs next year, first with cable VOD & Amazon, Netflix accesshttp://www.engadget.com/2010/08/12/c...irst-with-cab/
COX COMMUNICATIONS TO PROMOTE TIVO PREMIERE WITH COX VOD SERVICE TO ITS SUBSCRIBERS
Cox Plans to Promote TiVo Premiere, Offer the TiVo Solution Through its Call Centers, and Provide Free Installation
First-Ever Integration of Cox On DEMAND service in a Retail Device to Provide A Full Service Cable Solution Along with Broadband Content
ALVISO, CA and ATLANTA, GA - August 12, 2010 - TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services including digital video recorders (DVRs) for consumers, content distributors and consumer electronics manufacturers and Cox Communications, the third-largest U.S. cable television company, today announced that they have entered into an agreement whereby the two companies will offer TiVo Premiere with integrated Cox On DEMAND service to Cox subscribers. This represents the first time that a cable operator will make its entire video on demand (VOD) library available via a retail DVR and TiVo Premiere will become the first retail product to fully integrate a cable VOD service, along with linear television and broadband content accessible through TiVo's user interface and intuitive search capabilities.
As part of the agreement, Cox will promote TiVo Premiere to its subscribers, support TiVo Premiere as an optional set-top, and provide free installation for TiVo Premiere boxes purchased by subscribers at Best Buy and other retail and online outlets including TiVo's own website. Customers will need a CableCARD for access to Cox services. Cox will promote TiVo Premiere via its website, cross-channel advertising, and via direct marketing to its video and high-speed internet subscribers.
"We recognize that consumers are attracted to a growing range of devices that enable them to access broadband content and interactive capabilities," said Pat Esser, President of Cox Communications. "With TiVo Premiere, Cox is providing consumers even more choice. Our subscribers will not only have access to TiVo's user experience but Cox's robust Advanced TV offering including On DEMAND service."