HDTV drives which business groups? - AVS Forum
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post #1 of 5 Old 03-18-2002, 02:07 PM - Thread Starter
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As HDTV evolves and continues to roll out, which companies do you feel are most likely to benefit?

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post #2 of 5 Old 03-18-2002, 03:16 PM
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The drug companies that make aspirin/tylenol/motrin
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post #3 of 5 Old 03-18-2002, 09:42 PM
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Companies that manufacture digital transmission equipment, towers or studio gear are doing OK.
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post #4 of 5 Old 03-19-2002, 01:27 PM
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Sports teams and the advertisers.
The commisioner of the NHL said during a recent interview before Thrashers/Avalanche game that HD broadcasting will be a contributing factor for the NHL to generate television revenue and increase viewing.

Aka- Fr8mvr
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post #5 of 5 Old 03-20-2002, 08:50 PM
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Product placement has been with us for a long time, but I have to think that the marketing folks have to be interested in leveraging HD.

Think about it. We'll be able to see the logo on an actor's shirt, the brand of shoes, logos on the cars they drive, magazines on the table, etc... So, though content providers are slow to adapt, I'd think this a very important tool for getting across branding in an environment where folks are doing their best to ignore comercials.

Short term though, its going to be hardware manufacturers of both consumer and comercial HD display, reception and transmission devices.

--Karl
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Closed Thread Local HDTV Info and Reception

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