KTIV in Sioux City is going to carry the new CW network on "one of our secondary digital channels." Oh, yippee skippy. Makes one wonder just how pixilated the main NBC feed will be. How many "secondary" digital channels will they be using?? Here's the story from the 3-31-06 Sioux City Journal:
KTIV to launch CW network
The CW is coming to Siouxland.
KTIV officials announced Thursday they would launch The CW network, an amalgamation of The WB and UPN, on one of their secondary digital channels beginning Sept. 4.
"This is a great opportunity for KTIV to continue our primary affiliation with NBC but use the newest TV technology to provide the new network free, over the air to Siouxland viewers," said KTIV Station Manager Dave Madsen.
"The CW will be delivered on cable systems through the area, much the same as the current KXWB is delivered in our market," he added. "But we will also broadcast it on one of our secondary digital channels so finally people without cable will be able to watch the programming." He said the CW should eventually be available for satellite subscribers who are receiving local channels from DishNetwork.
The CW was created earlier this year when UPN and The WB merged. Although no programming lineups have been announced, new CW President Dawn Ostroff has indicated that it would include the best of both. Already, "Everybody Hates Chris," "America's Next Top Model" and "Smackdown" have been listed as UPN holdovers. "Smallville," "The Gilmore Girls" and "Reba" are likely WB transfers.
The CW programming will also offer some of the favorite syndicated programs during the day including "King of Queens," "Will & Grace" and "The Bernie Mac Show."
WB and UPN executives have said it became increasingly difficult to succeed as "weblets," or smaller networks, in a marketplace flooded with television options. By combining forces, they felt they had a better chance of competing with the Big Four -- ABC, CBS, NBC and Fox.
Madsen said KTIV is currently working to upgrade its digital broadcast signal so that it will cover all of the KTIV viewing area. The upgrade should be completed within the next few months.
Sioux City was without The WB and UPN when both launched. In 1999, WB officials came to Sioux City to get space on CableONE. Jamie Kellner, WB chief executive officer, brought stars Shannen Doherty and Bryce Johnson, a former Sioux Cityan, to the Southern Hills Mall in October to push for inclusion. Two years later -- in 2001 -- it was added. Called KXWB, it was operated by KCAU, the ABC affiliate. KTIV later took over management responsibilities.
UPN, meanwhile, has never had a network presence in Sioux City. KMEG has run several of its programs over the years (including "Top Model" and "Everybody Hates Chris"), but in non-primetime hours.
The CW is co-owned by CBS (which owned UPN) and Time Warner (which owned The WB). Executives from both are expected to figure into the new hybrid.
In theory there is no difference between theory and practice. But in practice there is.