Ok guys we finally get to see 11 Alive News go HD this week, check it out!
Big NEWS on 11Alive!
Web Editor: Kate Keib
Last Modified: 2/1/2006 2:40:21 PM
11Alive News goes H-D! This week, it's finally here - the big day! 11Alive becomes Atlanta's first and ONLY station to broadcast news in High Definition.
For viewers with an HDTV set, the picture will be presented in a 16x9, or wide-screen format. For viewers who have not purchased an HD set, the improved picture quality will still be obvious.
"This investment is about giving our viewers the best possible viewing experience for local news. High Definition Television is the best technology ever for our viewers and we wanted to lead the way in HD." said Bob Walker, President and General Manger of WXIA-TV.
With the launch of the HDTV broadcast, 11Alive News will also unveil a brand new state-of-the-art news set. "I think you're going to see some dramatic changes when you tune in. The picture is spectacular, the sound is better, the set is dramatically different. It's two stories tall and it showcases our commitment to both news-gathering and to local weather," commented Cal Callaway, News Director of 11Alive.
The move to HDTV news makes WXIA-TV one of a handful of stations in the country that has made the move. "To our knowledge, there are less than ten local stations in the country that are now broadcasting in HD. None of the network newscasts do," commented Walker. "Of those stations, four are Gannett television stations (WXIA is owned by Gannett). So, this shows a tremendous commitment to leadership on the part of the Gannett company," he added.
For the first time, NBC will be presenting the Winter Olympics entirely in high-definition. 11Alive's launch date is timed to take advantage of an audience that is already watching a high-definition broadcast. "Most of NBC's prime-time programming, more and more sporting events and now, the Olympic games are all being presented in high-definition.
This just seemed like a logical opportunity," said Walker. "We could say, we'll wait until 'x' percent of homes have HD sets to do this, or we could choose to be a leader. We chose to be a leader."
11Alive.com also features a special comprehensive section on HDTV. On the site, users can learn everything from different ways to get HD service, the differences between analog, digital and HDTV as well as programs on 11Alive that are currently broadcast in HDTV.