Originally Posted by chum1976
Hopefully down the road they can get them online....with all the cord cutting bound to happen they would miss out on a huge part of the DMA
Even with cord cutting OTA still makes up less than 20% of the TV audience. Cord cutters increasingly are getting their PBS fix using an app on their tablets or phones.
What could change the business model and encourage that kind of OTA expansion is how the new ATSC 3.0 standard is implemented. Broadcasters are looking for direct access to those mobile devices and ATSC 3.0 will provide the technical ability to do so.
With the TV band repack, most stations are planning to switch from horizontal transmission (optimal for traditional TV antennas) to elliptical or circular patterns that will make it easier to serve a mobile audience.
Keep an eye on what Sinclair's WJAC does with their fleet of translators in Dubois, State College, Altoona, and Bedford. If they go to a single channel set-up, you'll be witnessing a significant change in the TV industry.
"One of the few good things about modern times: If you die horribly on television, you will not have died in vain. You will have entertained us."
- Kurt Vonnegut