Sorry, BGL, your argument doesn't wash.
Do you work for Comcast or something?
My arguments wash just fine, thanks. They are well reasoned, and accurate. You just don't happen to agree with them.
I suppose I would be pretty pissed if I bought something from someone, only to find out later that one of those items was claimed by its owner to be stolen.
Or, in easier terms to understand, your a kid with a lolly pop, suddenly yanked from your mouth because the rightful owner feels that he was not compensated for it. That would make for one whiny kid, to be sure.
But moving right along, let me make a few more points, before I back out of this. Like I said, I have no dog in this fight. And you are not going to be buying in to any of these facts anyway.
First, going HD is part of going digital and they are required to go digital.
There are many formats (I want to say 18, but am not 100% sure of that number) defined for digital transmission. There is nothing that I am aware that compels a station to go HD (720P or 1080i). Don't feel bad. This mistake is made in many A/V publications as well.
Of course, if this is wrong, and all stations ARE required to go HD, someone can chime in and let me know so I can correct my facts. And that will mean that KOB, KASA, UPN, and the WB had best get on the stick.
And, do you think it costs the same to go HD digital as SD digital? If so, why have only 13, 7, and 5 gone HD? They have made a business decision that there will be a payoff for doing so, at some indeterminate point in the future.
KRQE is being greedy and shortsighted. HD could bring them more viewers and hence more ad revenue. That's where they make their money, not nickel and dimeing the cable companies.
Well, lets look at if from their point of view. The government puts a gun to their head, saying they must go digital (not HD, as I said before, just digital) by a certain date. They go above and beyond, and go HD.
Are they able to get one penny more in ad revenue to do that? Not today, and not back when they turned on their digital transmitters. They are forced to make the transition before there are any significant numbers of viewers, thus no additional ad dollars. And as you said, thats where the money comes from.
So, whatever that costs, and I would wager its in the 100's of thousands of dollars, if not millions, thats money for which there will be NO payback in the foreseeable future.
Sound like a good way to run a business to you?
Now, I am in agreement with you that they would get more viewers if they made nice with Comcast, but they have made a business decision that they feel is correct for them. And really, how many more viewers? Enough to matter? And really, how many of the viewers are NEW eyeballs? Let me answer that for you. Nada. Zip. Squat.
No one that is not currently a KRQE viewer is going to become a KRQE viewer because they are available in HD on Comcast.
So as an advertiser, does that make you want to pay more for your ads?
KRQE is hurting everyone in our area who wants to advance HDTV.
Humm, thats an interesting point of view. One of three stations that have been LEADERS in the digital transition by virtue of going HD long before there were more than a few hunderd viewers, is HURTING the transition?
Lets compare that to what cable in general has done to advance the transition. They have fought tooth and nail to NOT have to carry any digital stations. They fought tooth and nail to NOT support a true plug and play standard.
Only when they started loosing viewership to satellite, along with some much needed bullying from the FCC, did they finally come around.
I challenge you to review ANY article published in any A/V publication over the last several years that talks about the pace of the transition. Virtually ALL of them site the cable industry as the #1 most serious impediment to the digital transition.
To be sure, the broadcasters are also in line for their share of brick bats on the subject, but then again, if someone told me I had to spend millions of dollars for something for which there will be zero ROI in the foreseeable future, then I would probably drag my feet too.
So, its a bad deal for everyone that KRQE and Comcast are not in agreement on what the cost should be for the digital signal. I am sure that they will sort it out sooner or later, and we can get back to more important matters. But in the meantime, you need to really look at the big picture.
HD is a gift from heaven from the broadcasters. They didn't have to do it, but we should be thankful that they did.