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Old 08-16-2001, 10:27 PM - Thread Starter
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From Korea Herald news

Digital broadcasting starts in November, heightening competition for HDTV sets

The Ministry of Information and Communication yesterday awarded digital TV broadcasting permits to five local channels, signaling a new round of competition for high-quality broadcasting software and hardware.
The ministry awarded the licenses to KBS1, KBS2, EBS, MBC and SBS. Viewers are expected to taste the high-quality digital broadcasting as early as November this year.

Currently, KBS, MBC and SBS are airing testing-level digital broadcasts on ch15, ch14 and ch16, respectively.

Under the plan mapped out by the ministry, digital broadcasting will cover the metropolitan area by the end of this year with other major cities and local areas covered by 2005.

The ministry said broadcasting stations should deliver both conventional programs and digital ones until the penetration of digital TV sets reaches 95 percent.

The restrictions will be reviewed in 2006 to gauge the market condition of digital TV and broadcasting, the ministry said.

Digital broadcasting is expected to kick-start the so-called HD (high-definition) TV set market, whose screen and sound qualities are far superior to conventional TVs. Ministry officials said HDTV sets and digital broadcasting combined will offer much more user-friendly interface to viewers and premium services such as data and interactive features.

Analysts projected digital broadcasting will create output valued at 111 trillion won, increase export by $27.7 billion and bring in a trade surplus of 19 trillion won.

The digital broadcasting market breaks down to TV sets, broadcasting gears, contents and advertising.

As broadcasting stations are required to invest heavily to set up cutting-edge gears to facilitate full-scale digital broadcasting, the government plans to offer tax breaks and other financial incentives for imports of equipment and related facilities.

Separately, the domestic electronics market is already heating up, with major players scurrying to capture a leading position in the digital broadcasting hardware market. LG Electronics, a major electronics maker in Korea, recently started selling digital TV chips on the global market, in a move aimed at positioning itself as a total solution provider for the next-generation TV market.

The company, which first developed digital TV chipsets in 1997, said it expects to take a bigger share in the market for ASIC (application specific integrated circuit) for digital TVs.

The foray into the non-memory chip market follows the company's recent completion of VSB (vestigial side band) chips for landline receivers, suggesting that LGE is close to completing a full lineup of digital TV products.

The newly developed digital TV chips are core parts of landline digital TV sets, armed with full digital demodulation and timing recovery, LGE said in a statement.

Although the global digital TV market is largely sluggish amid tepid sales, LGE expects to take the lead with its full lineup of PDP (plasma display panel), digital TV sets, data broadcasting software and chip technology.

LGE hopes to capture a 45 percent share of the market in the global digital TV chip industry in four years and expects to post $100 million in royalty income from its VSB patent in North America from 2005. The global digital TV chip market is estimated to grow to $450 million in 2003 and $620 million in 2005.

Apart from digital chips, major electronics makers are rolling out new HDTV models ahead of the launch of digital broadcasting. HDTV sets break down into PDP (plasma display panel), projection and CRT-type models.

Samsung Electronics Co. (SEC), the world's largest memory chipmaker, said it will invest as much as 1.7 trillion won over the next three years in developing its PDP TVs, as it intensifies the competition with other high-end flat screen makers.

Samsung said it aims to carve out a 20 percent share, or 1 million units, in the global PDP market in 2005. It plans to roll out the latest PDP models in the U.S. and elsewhere by the end of August in its first step to boosting its market standing.

The 1.7 trillion won investment breaks down to 800 billion won for module production facilities, 640 billion won for R&D and 240 billion won for overseas marketing, advertising and distribution networks.

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Old 08-17-2001, 02:45 PM
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Old 08-17-2001, 11:47 PM
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Other info on the Korean HDTV rollout.

"Korea was one of the first nations outside America to decide on the ATSC standard for digital terrestrial broadcasting, adopting it for HDTV transmission in 1997. Transmission and encoding equipment has been developed between Korean broadcasting System (KBS), LG and Hyundai and trial transmissions were begun in the spring of 1999 from Kwanak Mountain near Seoul, using a 1kW transmitter in Band III.
Initial field test results suggest that the transmission is less robust to geographic conditions than analogue, requiring a 30 - 50% increase in transmitted power. Further tests and improvements took place during the remainder of 1999 and 2000 and results presented at Broadcast Asia in June 2000. KBS claimed to show equivalent reception to NTSC but DVB supporters in the audience commented on the large number of receive sites for which reception of AYSC was not possible.

In February 2001, the Korean Broadcast Engineers and Technicians Association, KOBETA, hosted a well-attended seminar on DVB-T. KOBETA plans comparative tests of DVB-T and ATSC systems following indications that the regulatory body KBC (Korean Broadcasting Commission) might be prepared to recommend a change of standard to the government if the trial results were convincingly to favour DVB-T.
Broadcasters generally favour DVB-T although so far the consumer industry remains solidly pro-ATSC.

Tests are scheduled within six months, and the final decision on the system to be adopted has now been postponed until the end of this year. Original plans to launch services this year are now on hold. KOBETA are seeking technical support for the DVB-T trial, including the provision of suitable 6 MHz receivers. DTT has been envisaged as high definition along the US model, but there is a growing appreciation, particularly amongst the broadcasters, that DVB-T's flexible ability to offer multicasting as well as HDTV, together with portable and mobile reception, and the opportunities provided by DVB-MHP for datacasting."

And... http://www.365broadcast.com/editoria...1909A001.shtml

Graves fails to allay Korean fears 19 September 2000 - Korea> ATSC chairman, Robert Graves' visit to South Korea has failed to allay the doubts of Korean broadcasters' association KOBETA, regarding viability of the
American standard.

Graves, who met members of KOBETA (Korean Broadcasting Engineers and Technicians Association) and officials of the Ministry of Information and Communication (MIC) September 14, highlighted the improvements being developed to the transmission standard.

However, a source said, Graves did not address Korea's poor ATSC field test results, which recorded only 52% of success rate for reception in urban areas.

"Graves talked about improvements which would be seen in the future, but he didn't provide any immediate solutions", said the source.

Graves also met with executives of Korea Broadcasting System, the public broadcaster, which carried out the field tests. The ATSC standard had been under fire for its poor performance in indoor and mobile reception.

KOBETA member, Seok Won Hyuk said the association was disappointed with Graves' "unsubstantial presentation".

He added, "KOBETA now plans to push the government to adopt DVB-T after the results we got and what we saw in countries which adopted the European standard".

Seok said a meeting with MIC will be set later.

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